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A Slam Dunk

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Zale Corporation is no doubt hoping that its new partnership with basketball legend Shaquille O’Neal will be a slam dunk with shoppers.

The retailer, dubbed The Diamond Store, recently introduced The Shaquille O’Neal Collection. The exclusive line of men’s jewelry includes a variety of pendants, rings and bracelets and will be offered in select Zales stores. The partnership builds on O’Neal’s gregarious personality in sports and his sense of style.

“Since I was in college I have shopped at Zales because I knew I could buy a quality product at an affordable price,” said O’Neal. “I’m extremely proud to have the opportunity to partner with Zales on my new jewelry collection.”

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