Spicing Up the Store
When McCormick & Company opened the doors of its new shop at the Baltimore Inner Harbor, it became clear: They believe in spicing up the traditional store experience.
McCormick World of Flavors, a 3,800-sq.-ft. unit, features five digital engagements including the scent-based “Guess That Spice” game, “FlavorPrint,” which allows consumers to determine their flavor profile, and a 28-ft. wall dedicated to McCormick’s storied past.
McCormick worked with HP integration partner 5thScreen Digital Services to deploy 42-inch, touch-enabled HP digital signage displays and HP TouchSmart all-in-one PCs within the flagship store.
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