Plan Ahead sidebar
Retailers looking for help in moving toward EMV have numerous sources of information available. The Smart Card Alliance has a considerable amount of information on its EMV Connection website [www.emvconnection.com], including a section just for retailers.
Additionally, the IBM users group has put together its EMV Retailer Road Map, found at www.ibmretailug.org. Information is also available at the websites for the card associations. MasterCard’s information, for example, can be found at www.mastercard.us/mchip-emv.html.
Other organizations, such as Heartland, have put together position papers that are available to retailers seeking help with specific issues related to EMV card acceptance. Heartland is also training its sales staff to talk about EMV with existing and prospective clients when they meet with them.
There are also a number of workshops and conferences on EMV coming up. The Smart Card Alliance has created a new organization, the EMV Migration Forum. Its first workshop on the topic was this past September and the organization plans to meet quarterly.
Also, the IBM Users Group is sponsoring the EMV Fall Focus Group, which will meet Oct. 11 and 12 in Raleigh, N.C.