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The Buzz on Pods

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What are some of the hottest new products flying off store shelves? BzzAgent set out to answer that question with its inaugural 2012 Hypeworthies -- a recognition of the hottest new consumer products, and a testament to brand advocacy.

Winners were chosen based on more than 70,000 social media votes cast by consumers, combined with insight from a panel of marketing, research and measurement industry experts.

Tide Pods, a small, dissolvable pack that includes detergent, stain remover and brightener, won top honors in the “household” category and the People’s Choice Award. Other winners included cake-flavored Pinnacle Vodka, V8 V-Fusion Strawberry Banana Smoothie, Skinny Cow Dreamy Clusters and peanut butter-flavored Multi Grain Cheerios.

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