For optimal user experience, please upgrade your browser.

The Make or Break Days

Floating Widget

Floating Item Container

Floating Rate Widget

0
RATING

RATE THIS ARTICLE

BE THE FIRST TO RATE THIS ARTICLE

Please Select
Your Rating





Web-only article



There’s
the 12 days of Christmas, the countdown to Christmas and
Destiny’s Child’s “8 Days
of Christmas.” But in the world of retail, the most important
days leading up
to the Christmas holiday are the ones that yield the highest foot
traffic and
the strongest sales.



With
national retail sales expected to increase only slightly throughout the
entire
holiday season, ShopperTrak, a well-known provider of retail foot
traffic
counting, managed services and business analytics, recently released
its
prediction of the top 10 selling days this season. Note to retailers:
Three of
the top five selling days are expected to fall the week before
Christmas.




“Since
Christmas falls on different calendar days each year, the shift impacts
which
days are the busiest. Some change in ranking or drop off
completely,” says
ShopperTrak co-founder Bill Martin. “Retailers
can’t assume historical patterns
will completely repeat themselves.”





Last
year’s top 10 busiest GAFO Retail Sales days accounted for 28
percent of GAFO
Retail Sales for the November and December holiday season, and
ShopperTrak
expects this year’s top 10 to be just as important.



 
   

Sales Rank Traffic Rank Date
1 1 Friday, Nov. 25 (Black Friday)
2 2 Saturday, Dec. 17 (Super Saturday)
3 4 Friday, Dec. 23
4 3 Monday, Dec. 26
5 7 Thursday,  Dec.
22
6 6

Saturday, Nov. 26 (Black
Saturday)

7 9 Sunday, Dec. 18
8 5 Saturday,  Dec.
10
9 10 Monday,  Dec.
19
10 8 Saturday, Dec. 3




 

 

comments

0