NRF forecasts

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

Census Retail Sales Data Shows Households Can Spend

U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.

Center for Retail & Consumer Insights

NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.

Retail Holiday and Seasonal Trends

Consumer spending data for retail holidays throughout the year.

NRF Forecasts