2018 In-Store Holiday Shopping

A guide to understanding this year’s in-store holiday shoppers
2018 In-Store Holiday Shopping

As retailers and brands well know, the holiday season is an important time to draw in new shoppers, push sales and build customer loyalty. This year, Natural Insight surveyed 1,200 customers to find out who does their holiday shopping in stores, what motivates them and common stressors that influence their holiday shopping experience.