Fourth of July 2023
Eighty-seven percent of consumers planned to celebrate the Fourth of July in 2023 and spent an average of $93.34 on food items.
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,225 consumers and was conducted June 1 - June 7, 2023, and has a margin of error of +/- 1.1%.
Historical highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen
Retail Gets Real episode 341: NRF’s head of industry and consumer insights on the ways consumers are celebrating Easter.
Read more
Meeting the challenges of unified commerce with Michaels, Ikea and Tapestry
Incisiv Chief Strategy Officer Giri Agarwal leads a conversation on the strategies and benefits behind unified commerce.
Read more
How shoppers are planning to spend on Easter 2024
Springing into the holiday with consumer shopping trends.
Read more
How consumers plan to celebrate St. Patrick’s Day 2024
With 62% of Americans planning to celebrate, record spending is on tap.
Read more
Capturing the right data to fuel retail success
NRF 2024: How Abercrombie & Fitch, Sephora and The Vitamin Shoppe stay connected to consumers.
Read more
Future trends that will shape consumer behavior and retail operations
NRF 2024: Leaders of GDR Creative Intelligence, WGSN and WD Partners on technology's impact and the role of stores.
Read more