NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

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All NRF Original Research

The TPP takes another administrative step, but politics remain difficult. And, the FDA is seeking comments on a proposed data collection rule.
Perhaps the economy is stronger than the data indicate? NRF Chief Economist Jack Kleinhenz looks at sales, employment, consumer confidence and other factors to get a clearer picture of where the economy is headed.
Trust, community, anticipation: This free resource summarizes the top themes and takeaways from’s 2016 Digital Experience Workshop and looks at new opportunities for retailers to create engaging digital experiences.
The inaugural State of Retail Payments 2016 study explores payment priorities, challenges and needs among retailers. NRF and Forrester surveyed U.S. retailers to gain insights into payments-related issues, emerging digital payments and the payment technology investments retailers are making.
Trade updates from around the world, including ACE implementation and the EU-U.S. privacy shield.
Veterans are tenacious problem-solvers, impassioned customer advocates and formidable competitors for your market share.
Now in its 25th year, NRSS is a nationwide annual study of key benchmarks for retail loss prevention.
A deeper look at the data behind the SORO 2016 report
The study provides an overview of metrics from the past year as well as digital retailers’ key priorities for the coming year. The report also details the role of mobile in e-commerce and how merchants are investing in their mobile presence.
A report from Ernst & Young examines the potential impact on consumers and the overall economy of inaction on tax reform in the United States over the past several decades and the potential economic benefits that could arise from reform of the U.S. tax system.