NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Convenience and the consumer

Over 9 in 10 consumers choose a retailer based on convenience.

Learn more about how convenience shapes today’s shopping and the future role of convenience for the retail industry in the latest Consumer View.


Latest consumer research from NRF

Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
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Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail.
View previous issues
Retail Holiday and Seasonal Trends
Consumer spending data for retail holidays throughout the year.
Holiday consumer spending

Latest industry research

2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
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Decoding the personalization paradox
5 keys to delivering tailored experiences at scale.
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National Retail Security Survey 2019: Challenging threats and LP risk solutions
Members-only webinar sharing information regarding 2019 National Retail Security Survey
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All NRF original research