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Building a Relationship That Online Shopping Can’t Replace

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Traditional retailers face both a threat and an opportunity. The threat is becoming irrelevant in the face of emerging online trends, such as drone delivery and one-touch reordering options (including Amazon Dash). The opportunity is to leverage innovative consumer-trigger technologies and data analytics to transform the shopping experience for shoppers into an immersive new world of customized content and seamless product conversion. This article was originally published in Platt Retail Institute’s Journal of Retail Analytics.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.