For optimal user experience, please upgrade your browser.
Consumer Trends
Login to Download
Member Submitted

Considering Customer Emotion in Retail Marketing Strategy

Denise Dahlhoff, Research Director, Baker Retailing Center
The Wharton School

Floating Widget

Floating Share Widget

Floating Rate Widget

4
RATING

RATE THIS ARTICLE

BE THE FIRST TO RATE THIS ARTICLE

Please Select
Your Rating

Published in the Platt Retail Institute's Journal of Retail Analytics, this three-part series covers the Emotions in Retailing Conference presented by The Wharton School's Baker Retailing Center. These articles summarize presentations by professors from major U.S. universities about understanding consumers’ emotions – their disposition as well as the emotions triggered in the shopping process – and how those emotions affect shoppers’ behavior.

About this resource

Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.

Looking for retail industry data and consumer research?

Visit the Retail Insight Center for customizable charts and historical data.