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Consumer Location-Based Analytics Deliver Actionable Insights

Platt Retail Institute

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Advances in in-store, location-based technology are empowering retailers with cutting-edge insights about consumer behavior in their stores. A major benefit associated with these new technology platforms is that they can be inexpensive to deploy, particularly when compared with more traditional measurement instruments such as traffic-counting devices and video observations. This article discusses how this technology enables retailers to learn more about consumer behavior in-store and use that information to improve operating performance.

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