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Consumers are the Real 'Things' in the Internet of Things

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This article summarizes a roundtable discussion in which top industry signage solution providers, vendors and end users gathered to talk about the implications of the Internet of Things. The discussion focused on delivering great experiences with an emphasis on how the customer is always the focus. In the end, it’s about the people, not the things. 

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.

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