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How to Sell to the World: 33 Best Practices for Internationalization


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Internationalization -- the process of updating an online store so it can sell to customers in other countries -- is usually a complex and costly undertaking. It requires expertise in a number of fields to properly plan, execute and maintain sites targeted for different countries and different languages. Eager to increase international sales, many companies dive into internationalization without making clear business cases and without fully appreciating the effort required to transform and maintain their new online stores. This paper presents several best practices when internationalizing an e-commerce site.

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