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Improving Retail With Internet of Things Data

Platt Retail Institute

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Internet of Things describes a wide variety of objects with sensors and actuators that allow them to communicate. Linked through networks, these objects can provide large amounts of data that can be analyzed and acted upon. IoT data collection supports customer personalization technology that will improve convenience by optimizing customer experiences. Without IoT, retail professionals are forced to make many educated guesses. With IoT data collection, customer shopping patterns and buying habits will be available in the form of measurable data that can be used to improve the shopping experience.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.