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Editor's Pick

Online, Offline, and the New World of Flat Retailing

Platt Retail Institute

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Today’s consumers are encountering an evolving multichannel environment in which an increasing number of shopping opportunities are leading to “flat retailing” experiences. Retail businesses are starting to wake up to the complementary relationship between online and offline to adapt to consumer shopping behaviors, embracing the new world instead of seeing digital commerce as a threat. Retailers realize that incorporating digital media, marketing, outreach and strategies into their playbook is the smart way to engage with customers and increase profits.

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