Programming Your Store: Making the Most of In-Store Digital Technologies
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This article is a summary of a white paper discussing how retailers are informing shoppers, stimulating foot traffic through the store, and driving more sales through the use of in-store digital technologies. Retailers are looking at the shopper journey, and the choreography of their retail environments, to optimize where screens are placed, what they communicate, and how they’re used. It also includes an interview with the Chief Technology Officer of a shopper engagement technology company, expanding further on the info in the white paper.
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