Retail Analytics Roundtable: Big Data, Analytics and the Omnichannel Customer
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The Platt Retail Institute and Retail Analytics Council hosted a roundtable discussion to explore approaches to integrating analytics in retail stores. Six participants, representing five retailers and Intel’s IoT Group, were asked to share their thoughts on the opportunities and challenges of retail analytics. Retailers are using analytics to manage inventory, understand customers and their behaviors, support omnichannel strategies and improve supply chain management. Implementation of retail analytics is not without challenges, including legacy data systems, data warehousing, finding the necessary talent to manage data sets and convincing senior management that smart analytics contribute to the company’s bottom line.
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