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Roundtable: RFID Challenges and Opportunities

Platt Retail Institute

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There are few technologies being applied to retail that can positively impact so many elements of the enterprise as RFID. As more and more retailers use the technology to achieve a new level of customer service and inventory utilization, the growing list of business cases is extremely compelling. This PRI Research article discusses how RFID technology provides unprecedented visibility into the location of retail merchandise and, therefore, provides benefits that may include reduced inventory requirements, enhanced omnichannel fulfillment, a positive influence on sales, improved customer satisfaction, reduced markdowns and labor costs and improved supply chain coordination.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.