Connected Commerce

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Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
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Digital Council

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

The council meets quarterly via virtual calls and in-person meetings at key NRF events including Retail’s Big Show and NRF Nexus.

Professionals working together
Professionals talking with each other.

More ways to connect with marketing and technology industry peers

Explore additional marketing and technology groups to connect and learn from retail industry leaders and experts.
AI Working Group
CIO Council
Marketing Executives Council

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Individuals speaking at NRF 2024: Retail's Big Show.
Meeting the challenges of unified commerce
Incisiv Chief Strategy Officer Giri Agarwal leads a conversation on the strategies and benefits behind unified commerce.
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Leaders from Walgreens and Walmart speak at NRF 2024: Retail's Big Show.
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Insights from Walgreens Advertising Group and Walmart Connect on physical stores as the next major media channel.
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Drew Barrymore and Shae Hong speaking at NRF 2024:Retail's Big Show.
Drew Barrymore and Shae Hong work within a union of trust and taste
NRF 2024: The co-founders of home goods brand Beautiful by Drew discuss their partnership and connecting with consumers.
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BÉIS' Shay Mitchell, Glossier's Kyle Leahy and Shopify's Harley Finkelstein at NRF 2024: Retail's Big Show.
How BÉIS Travel and Glossier are transforming markets at the speed of retail
NRF 2024: BÉIS' Shay Mitchell and Glossier's Kyle Leahy in conversation with Shopify's Harley Finkelstein.
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