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Consumer Trends
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NRF Original Snapshot: Digital Coupons

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By the end of this year, nearly half of U.S. Internet users will have redeemed a digital coupon. Retailers exploring this tactic have found that digital coupons often trigger online searches, influence brand product choices, and re-engage customers. This Snapshot examines how shoppers use coupons and which consumer segments are most likely to respond to digital coupons for Holiday 2013.

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