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The Five “R”s of Retail Digital Signage

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Retail is the largest market using digital signage, making up 28 percent of the business market share. As many retailers know, the addition of digital signage not only offers an exciting way to share information with customers, enhancing the overall shopping experience, but it also provides numerous benefits. While making the leap to digital signage is becoming a key move for many retailers, there are a number of points that should be considered prior to implementation. From the right location to the right content, this article presents five key points for retailers to consider when implementing digital signage.

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