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The Role of Emerging Technologies in Retail

Platt Retail Institute

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Emerging technologies, from robots to RFID, are affecting the way retailers operate, both in the customer environment and in the back of the store. This roundtable discussion focused on a variety of new technologies that are becoming part of the retail landscape. New technologies are constantly being introduced, such as virtual reality and machine learning. Some may be characterized as “bright shiny objects” that come and go quickly. And still other technologies finally gain acceptance. Seven panelists were asked to respond to a series of questions. Generally, the questions explored the participants’ thoughts on the integration and effectiveness of these technologies.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.