The State of Retailing Online 2013: Marketing and Merchandising (R)Evolution in a Cross Channel World
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As consumers increasingly interact with a variety of desktop, smartphone and tablet devices throughout the day, how should online retailers adapt their online marketing and merchandising strategies and tactics? Sucharita Mulpuru, VP and Principal Analyst at Forrester Research, presents a sneak peek of select findings from the "State of Retailing Online 2013: Marketing and Merchandising" study, along with broader retail trend insights to help retailers maximize their cross channel marketing and merchandising investments for the rest of 2013 and beyond.
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