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The State of Retailing Online 2015: Key Metrics, Initiatives and Mobile Benchmarks

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The State of Retailing Online series, a Shop.org study conducted by Forrester Research, provides important benchmarks for online retailers.

This members-only study explores how retailers' key digital commerce metrics fared in 2014, as well as key initiatives that they're prioritizing for the business this year. Among key priorities for retailers seeking to improve the customer experience and grow revenue:

  • All things mobile
  • Omnichannel efforts such as in-store pick up, ship to store and cross channel inventory visibility
  • Optimizing marketing strategy and spending

This year's report also offers a "deep dive" analysis of how and where retailers are investing in their mobile offerings. 

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