State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

Female hands credit card online shopping
The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020. 


Recommended reading

Through the retail lens: Digital commerce
Woman shops on tablet from her couch
Jason Goldberg on the next shift in retail.
Read more
A future look at the fashion industry
The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.
Read more
How food shopping might change after the pandemic
Selection of meals available from Veestra
Shopper habits could change permanently.
Read more
Through the retail lens: Social marketing and retail
Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.
Read more
Retail design in a post-pandemic world
Clothing boutique
Keeping employees and shoppers safe and comfortable.
Read more