State of Retailing Online

Members Only

SORO 2019 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline

The State of Retailing Online 2019

An overview of metrics from 2018 as well as retailers’ key priorities, investments and challenges for 2019. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.

View report

Previous editions of SORO

Recommended reading

Connected Commerce

Rewiring retail thinking to celebrate diversity

Mickey Onvural and Andrea Waldman at NRF 2020

Brands are evolving to be more in sync with today’s consumer.

Connected Commerce

Erik Nordstrom discusses serving customers on their terms

Reflection on a year of learning for Nordstrom and a look ahead to 2020.

Retail Transformation

HBC and Ocado executives on making bold moves

Helena Foulkes with Matt Shay at NRF 2020

Tackling growth challenges and reimagining core customer strategies.

Connected Commerce

Rent the Runway CEO on how transparency builds customer loyalty

Video: CEO Jennifer Hyman shares insight into supply chain challenges and the impact on customer relationships.

Connected Commerce

Under Armour’s Kevin Plank: What the customer needs is a dream

The executive chair and brand chief talks about how to connect with consumers at NRF 2020: Retail's Big Show.

Careers and Leadership

WW’s Mindy Grossman on big moves and strategic risks

Mindy Grossman with Matthew Shay at NRF 2020

WW’s Mindy Grossman speaks about her non-linear career at NRF 2020: Retail's Big Show.