State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

Cybersecurity for ecommerce
The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020. 


Recommended reading

AI’s role in retail
NXT artificial intelligence
NRF NXT: How AWS, Neiman Marcus, Wayfair and The Yes are using artificial intelligence.
Read more
Navigating the brave new world of bricks-and-mortar retail
How the pandemic helped flagship stores merge the digital and physical worlds.
Read more
Innovation drives some of the fastest-growing retailers of 2020
Fulfillment center
Micro-fulfillment centers, store-within-store concepts and reimagining retail spaces.
Read more
Sam’s Club CEO: Changing in a changing world
NRF Retail Converge: Kathryn McLay talks about responding to evolving consumer demands.
Read more
What retailers need to know about the looming ‘cookiepocolypse’
How to contend with new restrictions on online marketing and advertising.
Read more
NRF Member Spotlight: How Rent-A-Center is making a difference
Rent a center
The RAC Cares initiative supports nonprofit organizations such as Boys & Girls Clubs of America.
Read more