State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020.

Previous editions of SORO

Goodlife Clothing follows the data to build an authentic brand

Retail Gets Real episode 275: Co-CEO Andrew Codispoti on building and expanding an omnichannel business.

4 innovations shaping the future of retail

NFTs, social commerce, Web3 and the metaverse, explained.

How PacSun engages young consumers in the physical and virtual worlds

Technology drives business agility and sustainability efforts for brands.

How PGA TOUR Superstore is welcoming new golfers

Retail Gets Real episode 269: CMO Jill Thomas on building an inclusive store experience.

3 keys to keeping front-line employees motivated

Key insights from Michael Kors, Nudge and Telus.

How speed and convenience are driving retail innovation

Retail Gets Real episode 266: Trendspotter Cate Trotter on meeting customer expectations.