State of Retailing Online

Members Only

SORO 2019 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline
 
The State of Retailing Online 2019

An overview of metrics from 2018 as well as retailers’ key priorities, investments and challenges for 2019. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.

 

Recommended reading

How b8ta is reimagining the retail store model
 
b8ta store interior in Santa Monica
Retail Gets Real episode 123: How b8ta’s “retail-as-a-service” model fuels discovery in the physical world.
Read more
Rothy’s formula for success
 
Retail Gets Real episode 122: How the shoe retailer attracts fans and where the brand is headed.
Read more
Facebook: Where social media and shopping intersect
 
Martin Gilliard of Facebook recording podcast at NRFtech 2019
Retail Gets Real episode 121: How Facebook is working with retailers now and in the future.
Read more
Sephora’s winning customer experience formula
 
Retail Gets Real episode 120: The strategy behind connecting with the modern beauty shopper wherever she is.
Read more
Hospitality is on the plate at fast-casual restaurant CAVA
 
Retail Gets Real episode 119: CEO Brett Schulman dishes on what makes customers come back for more.
Read more
Engaging consumers in a channel-less world
 
Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more