State of Retailing Online

Members Only

SORO 2019 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline

The State of Retailing Online 2019

An overview of metrics from 2018 as well as retailers’ key priorities, investments and challenges for 2019. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.

View report

Previous editions of SORO

Recommended reading

Connected Commerce

The scientific method of fashion

Ministry of Supply model wearing Mercury jacket

Retail Gets Real episode 141: How Ministry of Supply is reengineering workwear for performance.

Retailers disappointed Supreme Court will not hear ADA website case

NRF is disappointed the U.S. Supreme Court will not hear a case that could clarify rules for website ccessibility.

Connected Commerce

Designing the store for a digital-first consumer

Healy Cypher of Zivelo recording Retail Gets Real podcast

Retail Gets Real episode 140: ZIVELO’s Healey Cypher discusses the do’s and don’ts of a technology-enabled store.

Customer Experience

How Take Care creates an oasis for wellness

Retail Gets Real episode 138: How one small business creates a space people want to linger in.

Customer Experience

How Lilly Pulitzer used its 60th anniversary to build loyalty

Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.

Customer Experience

Drybar CMO Sarah Hoffmann on experiential retail

Drybar's Sarah Hoffmann at NRF podcast recording

Retail Gets Real episode 136: How Drybar acts like a BFF inside and outside the salon.