State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020.

Previous editions of SORO

NRF announces new format, theme and timing for NRF 2021

The annual event will take place in-person at the Javits Convention Center in New York City June 6-8, 2021.

How customer emotion affects the user experience

The behavioral science behind getting shoppers to purchase.

Through the retail lens: Finding opportunity

Futurist Crystal Washington on facilitating better online experiences and customer relationships.

The Home Depot and Lowe’s benefit from consumers’ extended time at home

A look at the top home improvement retailers from NRF's 2020 Top 100 Retailers list.

Albertsons rides pandemic sales boost to IPO offering

A look at the top supermarket retailers from NRF’s 2020 Top Retailers list.

2020 Top 100 Retailers

A closer look at the nation's top retailers according to sales, including Walmart, Amazon, Kroger and Costco.