State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020.

Previous editions of SORO

Through the retail lens: Digital commerce

Jason Goldberg on the next shift in retail.

A future look at the fashion industry

The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.

How food shopping might change after the pandemic

Shopper habits could change permanently.

COVID-19 boosts the prospect of contactless commerce

Retailers have pushed mobile payments as a means to reduce contact.

Through the retail lens: Social marketing and retail

Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.

Retail design in a post-pandemic world

Keeping employees and shoppers safe and comfortable.