State of Retailing Online

Members Only

SORO 2019 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline

The State of Retailing Online 2019

An overview of metrics from 2018 as well as retailers’ key priorities, investments and challenges for 2019. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.

View report

Previous editions of SORO

Recommended reading

Connected Commerce

How Lilly Pulitzer stays fresh for a new generation

Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly

Connected Commerce

How DSW stepped up its loyalty program

At NRF NXT, DSW executives shared the keys to a successful loyalty program relaunch.

Customer Experience

3 elements for creating extraordinary retail experiences

Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT

Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.

Connected Commerce

3 tips from H&M for turning influencers into ambassadors

H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.

Connected Commerce

Customer centricity: Easy to talk about, hard to implement

3 keys to closing the gap between the theory and the reality of putting the customer first.

Customer Experience

Cuyana: Scaling a brand built on ‘fewer, better’

Retail Gets Real episode 126: What led to Cuyana’s early success and where the business is headed.