State of Retailing Online | National Retail Federation

Members Only

SORO 2018 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

State of Retailing Online 2018

As the line between the digital and physical worlds continues to blur, many retailers are focusing on digital store initiatives in 2018.

The new normal: How retailers continue to evolve

Episode 59 of Retail Gets Real: Forrester Retail Analyst Sucharita Kodali outlines findings from the State of Retailing Online 2018 report.

Previous editions of SORO

How Spa Destinations built a thriving small business on Amazon

Florida-based Theo Prodromitis on reinventing her business.

For the Pin: Discovery and the Pinterest shopper

Episode 76: How the social platform helps consumers discover products and get inspired.

ThirdLove: Using data to create the perfect bra

Episode 75 of Retail Gets Real: Reimagining the bra shopping experience.

Lululemon athletica: The intersection of business and technology

Episode 70: lululemon CTO Julie Averill on the role of tech in retail’s transformation.

Retail’s top 5 tech investments right now

Forrester's Brendan Witcher on where retailers are focusing their tech investments.

5 ways Sephora creates a seamless customer experience

Chief Engineering Officer Raghu Sagi on personalizing every transaction.