State of Retailing Online

Members Only

SORO 2019 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline
The State of Retailing Online 2019

An overview of metrics from 2018 as well as retailers’ key priorities, investments and challenges for 2019. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.


Recommended reading

IKEA plans new Vienna location without parking
Rendering of new IKEA location in Vienna, Austria
The store is aimed at pedestrians, cyclists and people who use public transportation.
Read more
NRF Innovation Lab highlights and the future of AI in retail
Retail Gets Real episode 157: Inside the NRF Innovation Lab with Forrester’s Sucharita Kodali and the founder of Pathr.
Read more
Fernish targets young professionals on the move
Bedroom with furniture from Fernish
The co-founders of the furniture rental startup on promising a better customer experience.
Read more
Harry Potter flagship store set to open this summer in NYC
The 20,000-square-foot retail space will feature interactive experiences.
Read more
How to retain and recruit talent in a tight labor market
Retail Gets Real episode 156: Experts from top job search site Indeed on the state of retail employment and hiring.
Read more
Live commerce could revolutionize retail
Live Commerce Panel at NRF 2020
ShopShops' live-stream shopping helps brands reach Chinese consumers.
Read more