Connecting with socially aware consumers
Leaders at IKEA and The Honest Company share how to build customer trust.
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Marketing
How mobile and big data are changing retail marketing
Insights from Branding Brand, Neiman Marcus and Touch of Modern executives.
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How Sleep Number uses social media to make smarter decisions
The mattress and home furnishings retailer tracks digital conversations to gain important insights.
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National Retail Federation partners with former Macy’s CMO Martine Reardon
Reardon serving as senior advisor for retail and marketing strategies.
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Callaway Golf taps external firm to develop and manage marketing efforts
Marketing and procurement was stretched thin after Callaway began releasing new items year-round.
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