
2021 Halloween trends
Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.
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Historical highlights
2020
- Press release: Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
- Articles: A closer look at Halloween 2020 and Through the retail lens: Spirit Halloween’s outlook
2019
- Press release: Halloween spending to reach $8.8 billion
- Infographic: Halloween shopping trends
- Data dashboard: Halloween Consumer Spending and Celebration Plans
- Article: Halloween shopping trends: Then and now
2018
- Press release: Halloween spending to reach $9 Billion
- Infographic: 2018 Halloween shopping behavior
2017
- Press release: Halloween spending to reach record $9.1 billion
- Infographic: The 2017 Halloween shopper
- Article: 3 trends shaping Halloween shopping in 2017
2016
- Press release: Halloween spending to reach $8.4 billion, highest in survey history
- Top costumes: Superheroes dethrone princesses
- Article: The evolution of Halloween: 3 trends to watch
- Slideshow: Top 2016 Halloween trends
2015
- Press Release: 157 million Americans will celebrate Halloween
- Top costumes: Minions, “Star Wars” characters costumes abound for adults, children and pets
- Slideshow: Top 2015 Halloween Trends
Results of the Halloween spending survey are released each year in late September.