Kids with fireworks and Halloween carved pumpkins
Retail Holiday and Seasonal Trends

Halloween

Halloween 2021
 
3 trends driving Halloween celebrations in 2021

The spooky season holiday is back and consumers are ready, earlier than ever this year.

 
Read more
2021 Halloween trends

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. 

1
 
trick or treaters carrying jack-o-lantern baskets on Halloween
 
Halloween spending soars

Consumers are expected to spend an average $102.74 on Halloween in 2021. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels.

Read the release
Halloween Data Center
Consumer spending trends during the second biggest retail event of the year.
 
Read more
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 

Historical highlights

2020

2019

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.