Halloween Data Center

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.

This year, the survey of 8,061 consumers was conducted September 1-8 and has a margin of error of plus or minus 1.1 percentage points.



Consumers Anticipate Ways to Celebrate Halloween, Despite COVID-19
The autumnal holiday may look a little different this year, but consumers are finding ways to safely mark the occasion.
Halloween Headquarters
Find out how Americans planned to celebrate and which costumes topped the list over the years with NRF’s Halloween surveys.