Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. 

The survey of 7,728 U.S. adult consumers was conducted January 3-11 and has a margin of error of plus or minus 1.1 percentage points.


More on Valentine’s Day

Valentine’s Day
Valentine's Day gifts
NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
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3 reasons consumers are going all out for Valentine’s Day
Valentine's Day
Consumers plan to spend $23.9 billion to show their affection.
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Americans to Spend $23.9 Billion on Valentine’s Day
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Valentine’s Day spending is expected to reach $23.9 billion this year.
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