Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. 

 

More on Valentine’s Day

Valentine’s Day
 
Valentine's Day gifts
NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
Read more
2024 Valentine’s Day consumer trends
 
A couple celebrating Valentine's Day.
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
Read more
Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows
 
default image
Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.
Read more

Get a closer look at more consumer holidays:

St. Patrick’s Day Data Center
 
Dive into historical data on how consumers spend and celebrate March 17.
See data
Easter Data Center
 
Historical data on how consumers celebrate the popular spring holiday.
See data
Tax Returns Data Center
 
Historical data on how consumers react to tax season.
See data