Valentine’s Day

Valentine's Day gifts

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. Valentine’s Day 2021 saw $21.8B spent on gifts for partners, friends, pets and more.

COVID-19 changed Valentine’s Day plans

Consumers planned to spend an average $165 on Valentine’s Day gifts and celebrations this year.

Valentine's at home
Consumers kept celebrations close to home
Consumers reimagined how to spread love from a safe social distance.
2021 Valentine's Day spending

Over half of U.S. adults planned to celebrate Valentine’s Day this year and nearly three-quarters of consumers celebrating felt it was important to do so given the current state of the pandemic.

Valentine's Day
Couple on a romantic dinner date together with wine and food
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

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