How marketing can advance equality

Speakers
Lilliana Vazquez, Co-Founder, Tesoro, TODAY SHOW Correspondent, NBC Today
Bernardine C. Wu, CEO, FitForCommerce
Joanna Griffiths, Founder and CEO, Knix
Liz White, Chief Customer Officer, FULLBEAUTY Brands

January 2019

Nearly 40 percent of women don’t identify at all with the women they see in advertising. Accurately portraying women and girls in marketing messages isn’t only a social imperative, it’s a business imperative. Ads that accurately portray women and girls perform 26 percent better than ads that don’t. In this talk, thought leaders share tools for making sure your brand’s messaging is equality fit.

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