Reimagining the customer journey through the lens of experience

Speakers
Jeff Gennette, Chairman and Chief Executive Officer, Macy's, Inc.
Beck Besecker, Co-Founder and CEO, Marxent
Vibhu Norby, CEO and Co-Founder, b8ta
Rachel Shechtman, Founder, STORY and Brand Experience Officer, Macy's

January 2019

Macy’s CEO Jeff Gennette and the change-makers he’s tapped — b8ta founder Vibhu Norby, STORY founder Rachel Shechtman and Marxent founder Beck Besecker — discuss how reimagining experiential retail across stores, online and mobile is their recipe for success.

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