Retail Across America: Ohio
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Hundreds of the country’s favorite retail brands are headquartered in Ohio including Macy’s, Kroger, Wendy’s and Jo-Ann Fabric and Craft Stores. NRF partnered with the Ohio Council of Retail Merchants to explore the roots of these national favorites and how they are broadening careers in retail, embracing innovation and supporting communities in Ohio and throughout the country.
It’s not all fashion: A different type of retail design career
NRF goes behind the scenes with Macy’s Store Design team to take a deeper dive into the brains behind a beautiful in-store customer experience. Design Director Ken Lay and Interior Designer Leslie Rate draw out what a career in store design really means.
Retail on Campus: Barnes & Noble’s community impact
The Barnes & Noble Ohio State University bookstore is a premiere retail destination for the campus community. Students, local fans in the city and Buckeye supporters from all across the country come to shop their support and participate in the OSU spirit.
Kroger: The Wait-Time Innovators
Kroger’s integration of technology in retail is a driving force in customer service and experience. Here’s a look at how the supermarket chain uses heat-sensing technology to reduce the time customers have to wait in line at checkout.
Inside the Jo-Ann Social Scene: How to Curate the Crafty
Traditional in-store retailing has become more digital and social — and retailers like Jo-Ann are meeting that need through comprehensive and innovative social communities. This new function of customer experience is driven by two highly collaborative internal teams at the company. Meet the leaders of the inspiration and social teams at Jo-Ann Fabric and Craft Stores.
Retail Across America stopped at Wendy’s international headquarters in Dublin to meet a few of the company’s most influential employees. Rajeev, Andrea, Angela and Michelle are helping to lead the brand into a new phase of customer experience and culture. Meet the influencers.
Fashion Institute of Technology student Dylan Lynch joined Retail Across America's road trip in Ohio and found that retail offers even more than he anticipated. “It’s exciting to hear about the possibilities — the ones you hope for and the ones you don’t expect,” he says. Go behind the scenes with Dylan.
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We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America.
NRF's award-winning This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena – challenging many of the misperceptions that exist about the retail industry and its employees.
Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.