Press Release

NRF Calls for Small Business Nominations for 2024 America’s Retail Champions

For immediate release

WASHINGTON –The National Retail Federation today announced that the 2024 America’s Retail Champions program is now open for nominations. Now in its seventh year, America’s Retail Champions honors small retailers from across the country who speak out on public policy debates affecting the retail industry at the national, state and local levels.

“Small business owners are the backbone of communities large and small across America. They are exceptional advocates for the retail industry, their associates and the customers they serve,” NRF Senior Vice President of Government Relations David French said. “This summer, NRF will host 50 small business owners in Washington, D.C., to celebrate retail’s impact on job creation, innovation and the health of local communities.”

Small business owners are the backbone of communities large and small across America. They are exceptional advocates for the retail industry, their associates and the customers they serve.

NRF Senior Vice President of Government Relations David French

NRF’s premier advocacy event, the Retail Advocates Summit, will be held in July with more than 50 small businesses ranging from online sellers to small and mid-size store owners that will be nominated by state retail association executives, their peers and leading national retailers. Five finalists will be selected from the 50 small businesses and honored at the 2024 America’s Retail Champions program.

This year’s program is sponsored by Affirm, the payment network that empowers consumers and helps merchants drive growth.

“We are proud to partner with NRF and support retail small business owners across the country,” Affirm Senior Vice President of Government Relations, Public Policy and Social Impact Ulrico Izaguirre said. “NRF and its Retail Advocates Summit provide a unique platform to advocate for small businesses, which are not only the cornerstones of local communities across the country but also comprise the vast majority of Affirm’s merchant base.”

For more information, or to nominate a retail small business for the America’s Retail Champions honor, visit here.

About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com

About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency and putting people first — we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X.

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