NRF’s America’s Retail Champions

Win a free trip to NRF's Retail Advocates Summit 2024 in Washington, D.C.!
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Are you passionate about advocating for retail and showcasing the story of your small business? You could be selected as one of NRF's 2024 America’s Retail Champions! 

NRF is searching for passionate small retailers to join us in Washington, D.C., and share their stories with influential policymakers at the Retail Advocates Summit, taking place July 24-25, 2024. This event gathers retailers and industry leaders in the nation's capital to highlight the power of retail and engage with influential policymakers. 

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America's Retail Champions


A limited number of U.S. small retailers will be selected as champions for the program; five will be selected as finalists and only one will be named as the 2024 America’s Retail Champion on July 25 at a special dinner at the Retail Advocates Summit. 

2024 champions will receive: 
  • A travel scholarship to Washington, D.C., to the attend the Retail Advocates Summit (July 24-25, 2024) which will cover attendee travel and lodging 
  • Networking opportunities with members of Congress and retail industry leaders from brands large and small 
  • Prominent brand recognition and exposure through a curated product display at The Retail Experience — an interactive exhibit aimed at showcasing the power of retail to influential policymakers. 
  • Recognition for contributions to advocacy at a special dinner 
  • Must be a U.S.-based small retailer with revenue under $38 million and less than 500 employees 
  • Must have demonstrated desire to advocate for retail 
  • Must submit a complete application which includes narrative responses and willingness to record video testimonial upon selection.
  • See contest rules for complete information.
  • Contest opens for submissions on April 1, 2024 
  • Submission due by May 3, 2024 

Meet the 2022 Honorees

NRF’s America’s Retail Champions program celebrates small retailers who are exceptional champions for retail and the communities they serve. Thirty-three U.S. small retailers were selected as champions for the program and five have been named as finalists.

For questions regarding America’s Retail Champions, please contact Meghan Cruz.