NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming virtual events
NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
Read more
NRF PROTECT ALL ACCESS
Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
Read more
How wayfinding technology could reduce time in stores and COVID risk
Innovative retailers adapt to shifting consumer preferences.
A grocery store focused on organics, nutrition and education
Concept to Watch: Raley’s O-N-E Market also offers tours, classes and nutrition counseling.
Read more
Burlington banks on in-store shopping
Soft goods retailers are still coming out on top in a highly ecommerce-driven world.
Read more
Retail imports to see lowest annual total in four years
Retail imports are expected to see their lowest total in four years as the impact of the coronavirus pandemic continues.
Read more
Through the retail lens: Commitment to community and employees
Small business owner Lonnie McQuirter on his convenience store’s local impact.
Read more
COVID-19’s impact on store traffic
Altered shopping patterns increase the need for retailer transparency during Covid-19.
Read more
Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Back-to-school shopping 2020
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
Read more
How online pharmacy Capsule gained momentum during the pandemic
Retail Gets Real episode 180: Founder and CEO Eric Kinariwala shares how the company reworked the pharmacy model.
Read more
How to effectively communicate a face covering policy
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.
Read more
MahoganyBooks on the pandemic and racial justice
Retail Gets Real episode 178: Growing a business around Black literature amid a movement for racial justice.
Read more
Nextdoor CEO Sarah Friar on connecting with neighbors
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
Read more
SmartBrief newsletters
Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.
Latest retail news from NRF SmartBrief
August 14, 2020
August 14, 2020
August 14, 2020
August 14, 2020
August 14, 2020