NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

NRF on CNBC

NRF President and CEO Matthew Shay appeared on CNBC’s ‘Squawk Box’ to discuss Black Friday and what to expect in the stores.

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NRF President and CEO Matthew Shay on Closing Bell

Outlook for Thanksgiving weekend

NRF President and CEO Matthew Shay appeared on CNBC’s Closing Bell to discuss NRF’s latest holiday data and consumer behavior around the holidays.

Watch segment on CNBC

Research & Insights

Holiday Headquarters

Dive into what to expect this holiday season, from our holiday retail sales forecast to our latest consumer surveys.

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Thank you, retail crime fighters

The retail industry celebrates members of Congress who have shown exceptional leadership and commitment to fighting retail crime by sponsoring bipartisan bills to help curb this dangerous trend and deter retail criminals.

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NRF Innovation Lab

See the future at Retail's Big Show and explore our Innovation Lab.

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2022 National Retail Security Survey

NRF’s Retail Security Survey is an annual survey of retail loss prevention professionals that covers national retail security issues such as inventory shrink, employee integrity and organized retail crime.

Latest from NRF

Retail Gets Real Podcast

How Lovesac continues growth after a pandemic boom

Retail Gets Real episode 289: Lovesac founder and CEO Shawn Nelson on building a sustainable business

Winter Holidays

6 small businesses on the importance of shopping local this holiday season

two girls are looking at their holiday gifts during the holiday season

Small Business Saturday is an opportunity to build relationships that last all year long.

Retail Technology

5 innovative companies helping retailers address inventory challenges

The NRF 2023: Retail’s Big Show Innovation Lab is helping solve the biggest problems retailers face today.

NRF Calls on Congress to Avert a Catastrophic Rail Strike

NRF issues statement following the announcement that a fourth rail union has rejected tentative agreement.

Connected Commerce

10 must-see New York City stores

Top retailers to visit during NRF 2023: Retail’s Big Show.

On the Hill

What a divided Congress means for retail and the economy

Midterm election results could affect retail’s policy priorities.

Small Business

NRF Store Tours highlight need for swipe fee reforms

Retailers connect with lawmakers in their districts to call for action on the Credit Card Competition Act.

Sustainability

Refillable packaging fills a need, but is it sustainable?

Consumers say it’s important for products to be packaged in environmentally friendly materials.

Economy

Store openings running ahead of a strong 2021

Consumers remain resilient and return to stores.

Retail Gets Real Podcast

Everything but the baby: How Babylist helps expectant parents prepare

Retail Gets Real Episode 288: Babylist’s Chief Growth Officer Lee Anne Grant on data-driven insights.

Loss Prevention

Retail crime hurts small retailers

Small retailers highlight need for action to address rising retail crime.

Retail Technology

How the metaverse is set to shake up retail

Companies coming to the NRF 2023 Innovation Lab are on the forefront of metaverse and artificial intelligence.

NRF Foundation credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for roles in warehouse and fulfillment amid supply chain disruption.

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