NRF | Voice of Retail

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Explore map

Retail’s role in fighting racial injustice

NRF President and CEO Matthew Shay writes on LinkedIn about how the retail industry will play a significant role in healing these divides on race and in implementing the changes needed in this country.

Upcoming virtual events

How Salesforce is helping brands reopen safely in more than 35 U.S. states

Members-only webinar made possible by American Express.

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Retail Events

NRF Retail Leadership Series: Kevin Johnson, President and CEO, Starbucks Coffee Company

A candid conversation with NRF's Matthew Shay and Starbucks President and CEO Kevin Johnson.

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Retail Events

NRF NXT All Access

NRF NXT ALL ACCESS will provide free digital content for retail ecommerce and marketing leaders.

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We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Man wearing a mask in crowd of protesters

How social values are impacting consumer behavior

Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.

Thank you, retailers

NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.

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NRF Foundation Next Generation Student headshots

Next Generation Scholarship semifinalists announced

25 semifinalists contend for the NRF Foundation's top award of $25,000 and recognition as a future leader in the retail industry.

Retail employee at warehouse store pulling shopping cart

Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.

See hiring companies

Blog

Stories around retail industry insights, trends and transformation.

Connected Commerce

A future look at the fashion industry

The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.

Connected Commerce

COVID-19 boosts the prospect of contactless commerce

Man pays for something with mobile phone

Retailers have pushed mobile payments as a means to reduce contact.

Connected Commerce

How food shopping might change after the pandemic

Selection of meals available from Veestra

Shopper habits could change permanently.

Consumer Trends

Retailers help consumers celebrate life’s milestones — virtually

Wedding couple with bouquet of white roses

Retailers offer promotions around commencements-to-go and digital weddings.

Connected Commerce

Retail design in a post-pandemic world

Keeping employees and shoppers safe and comfortable.

ButcherBox’s head of procurement focuses on product first

Mike Billings previously spent 25 years at BJ’s Wholesale.

Connected Commerce

Through the retail lens: Cyber vulnerability

Sherri Davidoff explores data breaches, scams and lures.

Connected Commerce

Nebraska Crossings explores the next phase of retail

Worker cleans handrails at Nebraska Crossings

The mall reworked procedures to keep employees and customers safe.

Connected Commerce

Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.

Retail Gets Real Podcast

NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.

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Consumer Trends

How social values are impacting consumer behavior