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What retailers need to know about the COVID-19 pandemic

Retail jobs from coronavirus demand

While many retailers have been forced to make cuts to their workforce due to temporary or permanent closure caused by the COVID-19 pandemic, other retail companies are hiring thousands of workers to meet increased consumer demand. Find opportunities.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus update
Resources for Retailers

NRF is closely monitoring the situation around COVID-19, coordinating with government agencies, health experts and retailers as the situation continues to evolve.

Matthew Shay appears on Fox Business

What retail needs to survive the COVID-19 pandemic

The retail industry needs a bridge to restart economy says NRF President and CEO Matthew Shay, appearing on Varney & Co on Fox Business March 23, 2020.

Photos of LVHM factory
6 ways retail is helping communities during COVID-19 

While many businesses are closed to maintain social distancing and protect public health during COVID-19, retailers are stepping up to assist the communities they serve, ensuring people are healthy, safe and receiving the products and services they need.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Globe with gold pins marking European countries

Stories around retail industry insights, trends and transformation.
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Retailers hiring during COVID-19
Walmart employee at fulfillment center
While some retailers are closing operations, others are actively creating jobs.
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How small retailers are adapting to COVID-19
Amuse storefront
Small businesses are finding ways to connect with their customers.
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A runway to Amazon
Heidi Klum and Tim Gun in Making the Cut
Heidi Klum and Tim Gunn reunite to find the next global fashion brand.
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3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
St. Patricks Day cupcakes
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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IKEA plans new Vienna location without parking
Rendering of new IKEA location in Vienna, Austria
The store is aimed at pedestrians, cyclists and people who use public transportation.
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Fernish targets young professionals on the move
Bedroom with furniture from Fernish
The co-founders of the furniture rental startup on promising a better customer experience.
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Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How Cotopaxi creates superfans through sustainability
Two hikers wearing Cotopaxi gear
Retail Gets Real episode 162: Manifesting mission through products and business practices.
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Ensuring retail jobs are good jobs
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Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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How Sephora evolves the in-store experience
Photo of Sephora store interactive display
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
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How data drives decisions at TechStyle
Laura Joukovski, TechStyle, records a podcast
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
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Understanding the future consumer
Kris Stewart, Andrea Bell and Jen Overstreet recording a podcast
Retail Gets Real episode 159: Andrea Bell, Head of Insight for WGSN, on emerging consumer trends.
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A couple looks at phone outside of a store
Convenience and the customer

Over nine in 10 consumers are likely to choose a retailer based on convenience.

And these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles. Explore the latest edition of NRF's Consumer View to learn how convenience shapes today’s shopping and the future role of convenience for the retail industry.


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