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Holiday forecast 2020

Holiday sales during November and December are forecast to increase between 3.6 and 5.2 percent.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Leading through crisis
Join 66th Secretary of State and national security advisor, Dr. Condoleezza Rice, in a candid conversation as she discusses her faith in America's core values constituting the foundational strength of foreign policy, socioeconomics, education and the empowerment of women.
 
Condoleezza Rice headshot
 
Patrice Louvet headshot
 
Patrice Louvet, President and CEO, Ralph Lauren Corporation

Louvet’s predictions for the holiday season and retail in 2021, and how Ralph Lauren has accelerated digital investments and a commitment to global citizenship and sustainability to win over a new generation of global consumers.

 

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Holiday season 2020

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

 
Holiday 2020 supply chain
 
Map of United States
 
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

 
NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
 
COVID-19 training
 
NRF Foundation All Access

This week on NRF Foundation All Access, Macy's Chairman and CEO and NRF Foundation Board Chair Jeff Gennette joined NRF Foundation Executive Director and Retail Gets Real Host Bill Thorne for a conversation about the opportunities in the industry.

 

Upcoming events

NRF Retail Leadership Series
 
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
Read more
NRF 2021: Retail’s Big Show – Chapter One
 
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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NRF 2021: Retail’s Big Show – Chapter Two
 
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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NRF PROTECT 2021
 
Retail's Loss Prevention, Digital Fraud and Cyber Risk Event held June 14-16, 2021 in Grapevine, TX.
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The latest

Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
 
Sonic
Sonic proves that sales growth can happen during a pandemic.
Read more
Veggie Grill builds a vegan empire
 
Veggie Grill
Retail Gets Real episode 195: Healthy, affordable and convenient food.
Read more
How malls are remaking the holiday experience
 
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
Read more
Reimagining Macy’s Thanksgiving Day Parade
 
Macy's Thanksgiving Day Parade
Executive producer Susan Tercero on keeping the event festive and safe.
Read more
Shop Telemundo brings commerce to viewers
 
Shop online
The interactive experience includes ShoppableTV.
Read more
Kroger vows to end hunger and food waste by 2025
 
Community food bank
Retail Gets Real episode 194: How Kroger is working to end food waste
Read more
Through the retail lens: The curbside customer experience
 
Curbside pickup
Retail strategist Ron Lutz on engaging consumers how they’re shopping now.
Read more
Using stores to facilitate fulfillment
 
Shipping
4 questions for NRF 2021 – Chapter 1 speaker Bill Thayer.
Read more
Training front-line employees to resolve customer conflict
 
window shopping
Retail Gets Real episode 193: A conversation with the Crisis Prevention Institute.
Read more
Through the retail lens: Machine technologies
 
Robotics
Retail analyst Greg Buzek on the future of high-tech tools.
Read more
Holiday 2020 shopping starts now
 
Holiday shopping 2020
Retailers are ready with inventory and omnichannel capabilities.
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How COVID-19 is changing mergers and acquisitions
 
Amazon and Whole Foods
Retail Gets Real episode 192: The effects on the economy and innovation open opportunities for retail investments.
Read more

Current Covid-19 resources

NRF expects holiday sales will grow between 3.6 and 5.2 percent
 
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
 
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
Read more
NRF Files Public Records Request in Response to New Mexico Retail Restrictions
 
NRF Files Public Records Request in Response to CA Mall Closures
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Imports set new 'peak season' record as retailers prepare for holidays
 
Imports saw their busiest “peak season” ever as retailers replenished inventories and stocked up for the 2020 holidays.
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Retail sales growth 'points to the resiliency of consumers'
 
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
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New NRF Foundation credential provides tactics to mitigate customer conflict
 
Trainings help retail workers work safely and keep the economy open.
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Retail sales growth speeds up as September marks fourth month of gains
 
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
Read more
Retailers say White House and Congress cannot wait on new pandemic recovery legislation
 
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
 
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
 
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
 
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
Read more
COVID-19 takes its toll on toys
 
Movie delays create merchandising challenges for toy retailers.
Read more

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