NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

NRF on Fox Business

NRF President and CEO, Matthew Shay, discusses how consumers should start holiday shopping early amid supply chain challenges and labor shortages.

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Historic Consumer Strength and Retail Ingenuity

NRF President and CEO, Matthew Shay, discusses consumers and the holidays. Despite significant challenges, retailers anticipate perhaps the strongest holiday shopping season on record.

Retail Gets Real Podcast

Retailers fight back against organized retail crime

Retail Gets Real episode 244: Tony Sheppard from ThinkLP on the pandemic’s impact and how retailers can tackle the increasingly complex issue of ORC.

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NRF launches ad campaign opposing tax increases to fund reconciliation bill

“NRF created this campaign to ensure American job creators and workers understand that funding this spending bill will cost trillions of taxpayer dollars," NRF President and CEO Matthew Shay said.

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2021 Holiday Spending Reflects Consumer Demand

Shoppers will spend an average of $997.73 on gifts, holiday items and non-gift purchases for themselves and their families this year.

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Advocacy

Tell Congress: Save Our Shipments

The supply chain crisis has retailers and consumers wondering if they’ll be facing empty shelves and higher prices as we head into the holiday shopping season. That’s why we need you to send an SOS to Congress - Save Our Shipments.

Action Alert

Supply Chain

The supply chain versus the holidays

How retailers are managing consumer expectations this holiday season.

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Retail Gets Real Podcast

How DTC menswear brand Rhone is leaning into physical retail

Retail Gets Real episode 249: CEO and co-founder Nate Checketts on direct-to-consumer and the importance of stores.

Retail Technology

Livestream shopping grows with help from brands like Walmart and Pinterest

Retailers can tell stories, launch new products and provide trusted recommendations.

Small Business

3 reasons why Congress should expand COVID-19 relief grant funding to small retailers

Small retailers deserve the same opportunity as restaurants to rebuild their businesses and serve their communities.

Retail Technology

2021 Retail & Fashion Digital and Technology Benchmark

NRF and Boston Consulting Group’s 2021 Retail & Fashion Digital and Technology Benchmark.

Members only

Retail Gets Real Podcast

How Google is evolving the ‘window shopping’ experience

Retail Gets Real episode 248: All commerce is becoming digital — even when it happens in store.

Retail Gets Real Podcast

NRF policy update: The issues impacting retail

Retail Gets Real episode 247: NRF SVP of Government Relations David French outlines the critical issues in Washington.

Cybersecurity

4 ways consumers can securely shop online this holiday season

New cyber threats exploit vulnerabilities on computers and mobile devices.

Retail Technology

6 companies transforming the new era of ecommerce

A closer look at some Innovation Lab companies coming to NRF 2022: Retail’s Big Show.

Loss Prevention

Organized retail crime remains a growing threat

ORC costs retailers an average of $700,000 per $1 billion in retail sales.

Retail Gets Real Podcast

Answers to this holiday season’s most-asked questions

Retail Gets Real episode 246: An FAQ about how the retail industry is faring this holiday.

Retail Gets Real Podcast

Meet The List of People Shaping Retail’s Future 2022

Retail Gets Real episode 245: Wisdom from leaders at Chewy, CVS, Five Below, McDonald’s and The RealReal.

Retail Events

NRF Announces Inaugural Tech, Digital and Marketing Event

The National Retail Federation today announced its new NRF Nexus event.

NRF Foundation launches credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for key roles in warehouse and fulfillment centers amid the supply chain disruption.

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President of CVS Pharmacy on leadership

CVS Pharmacy President Neela Montgomery is one of the leaders on The List of People Shaping Retail’s Future 2022 to be celebrated at the NRF Foundation Honors in January.

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Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers as we head toward a post-pandemic climate.

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