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NRF Consumer View Spring 2018 Edition

Consumer View Spring 2018

Millennial parents in the spotlight
Retail Trends

Episode 59 of Retail Gets Real: Forrester Retail Analyst Sucharita Kodali outlines findings from the State of Retailing Online 2018 report.

Retail Trends
Episode 58 of Retail Gets Real: Co-founder Henrik Werdelin on innovative product development.
Economy
NRF's new ad campaign features Ben Stein from "Ferris Bueller's Day Off."
Online
Episode 57 of Retail Gets Real: CEO Ajay Kori on recovering from disaster.
Economy
There’s always a lot at stake with trade, but the stakes are even higher this year.
Consumer Trends

What do Gen Z shoppers really want?

This third and final installment of a global study examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them.

Consumer Trends
NRF’s research team identifies retail trends for young parents.
Economy

Monthly Economic Review: April 2018

First-quarter 2018 economy performed better than expected.
Mobile

The State of Retailing Online 2018

The annual study conducted by NRF and Forrester examines retailer attitudes for digital commerce issues and sets key metrics for benchmarking.