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NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

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Impact of China tariffs

Video: NRF President and CEO Matthew Shay joined Politico Chief Economic Correspondent Ben White on MSNBC to discuss how tariffs are having a measurable impact on American workers, consumers and businesses.

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Lee Peterson of WD Partners recording NRF podcast
 
The store of the future

With WD Partners’ Lee Peterson

Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them. Stream below.

Latest on Retail Gets Real podcast

How True Value Hardware continues to innovate
 
NRF podcast recording with Sue Smolenski of True Value Hardware
Retail Gets Real episode 134: DVP Sue Smolenski on how the hardware wholesaler creates value.
Listen
Getting personalization right
 
GfK reps recording Retail Gets Real podcast
Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.
Listen
How retailers can prepare for the workforce of the future
 
Two employees at BJ's walking and smiling
Retail Gets Real episode 132: Carrie Duarte from PwC’s Workforce of the Future.
Listen
How Lilly Pulitzer stays fresh for a new generation
 
Michelle Kelly recording a podcast
Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.
Listen
3 elements for creating extraordinary retail experiences
 
Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT
Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.
Listen
Tips for future-proofing today’s retail
 
ordering food at a McDonald's self-service kiosk
Retail Gets Real episode 129: An expert’s view of what lies ahead for retail and how we can adapt and evolve.
Listen

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Senator cites ‘real and significant’ impact of tariffs
 
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Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
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Hear from Walmart’s Marc Lore

Named one of the “smartest people in technology” by Fortune, Walmart eCommerce U.S. President and CEO Marc Lore always has his finger on the pulse of digital retail. Lore will speak at NRF 2020: Retail's Big Show about how retailers can adjust their core strategy — even when it feels risky.

 
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Retail store growth continues

For every retailer closing stores, five are opening stores.

 
Photo of open sign on shop door
 
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Personalization at scale

5 keys to delivering tailored experiences 

Learn more about consumers’ needs, desires and concerns about targeting and personalization.