NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming events
NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
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NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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The latest
NRF member spotlight: Five Below
Insights on how the retailer is reimagining this historical holiday shopping season.
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The new face of vending machines
‘Unattended retail’ is rising in popularity.
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Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season
As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j
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A closer look at 2020’s Top and Hot Retailer lists
Retail Gets Real episode 191: Insights on digital, omnichannel, technology and customer experiences.
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Through the retail lens: Efficiency versus agility in the supply chain
RSR Research’s Brian Kilcourse on fulfillment and hyper-localism.
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Prioritizing customer service throughout the pandemic
Key takeaways from conversations with QSR experts.
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Small businesses join forces to succeed
Localized online marketplaces combine neighborhood appeal and convenience.
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Halloween provides an escape from 2020
Retail Gets Real episode 190: More than 148 million U.S. adults plan on participating in Halloween this year.
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Through the retail lens: Weather’s impact
Hurricanes, mild winters and what’s in store over the next decade.
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‘If we couldn’t go to D.C., D.C. could still come to us’
As NRF reimagined its annual Retail Advocates Summit this year, the theme was “Agility in a Time of Crisis.”
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Payment security after the pandemic
Mastercard’s Mohamed Abdelsadek on contactless payments, technology and future threats.
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Grocery insights on managing store operations during a crisis
Challenges include continuing to find solutions around masks.
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Current Covid-19 resources
New NRF Foundation credential provides tactics to mitigate customer conflict
Trainings help retail workers work safely and keep the economy open.
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Retail sales growth speeds up as September marks fourth month of gains
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
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Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
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COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
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Imports spike as economy continues recovery
Imports surged to unexpected high levels this summer as the U.S. economy continues to reopen and retailers stock up.
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Through the retail lens: HVAC and battling the spread of COVID-19
Tips for retailers evaluating their ventilation systems.
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NRF chief economist says coronavirus 'continues as a shock' for small businesses
Data indicating small business owners are pessimistic about the coronavirus shows the need for economic stimulus.
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COVID-19 accelerates retail innovation
Gap and Lowe’s are among companies that have reimagined the customer experience.
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Parents to spend even more on computers and desks as expectations of online classes increase
Most families still don’t know what students need for school this year, but more expect at least some online classes.
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SmartBrief newsletters
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Latest retail news from NRF SmartBrief
October 23, 2020
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October 23, 2020