NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

NRF 2024 event recap

That’s a wrap for NRF 2024: Retail’s Big Show! Check out the Event Recap below.

NRF 2024 event recap

Super Bowl LVIII

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2024 Super Bowl survey found that a record 200.5 million U.S. adults plan to tune in to the big game.

Learn more

Valentine's Day consumer spending in 2024

Valentine’s Day is returning to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion.

Latest from NRF

NRF 2024: Retail's Big Show

How Stitch Fix, Macy’s, Kraft Heinz and Ocala use AI to keep an eye on the supply chain

Leaders from Stitch Fix, Macy’s, Kraft Heinz and Ocala speak at NRF Supply Chain 360 Summit.

NRF 2024: AI-powered solutions could be a game-changer for inventory visibility.

Monthly Economic Review

Labor Market and Interest Rates Will Play Major Roles in 2024

What happens with the economy in 2024 could depend largely on the labor market and what the Fed does with interest.

Monthly Economic Review

Monthly Economic Review: February 2024

2023 closed the year with surprisingly strong growth.

NRF 2024: Retail's Big Show

3 ways retailers made it matter at NRF 2024: Retail’s Big Show

Impactful retail is driven by efficient tech and meaningful experiences.

Retail Gets Real Podcast

Saks CEO Marc Metrick on the evolving luxury consumer

Retail Gets Real episode 334: How data-driven personalization and AI will enhance the customer experience.

Advocacy

The public policy outlook for retail in 2024

NRF in Washington: A focus on retail crime, credit card swipe fees, workforce issues and the supply chain.

Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows

Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.

NRF 2024: Retail's Big Show

How Kmart Group Australia successfully upended its business model

NRF 2024: Managing Director Ian Bailey on leading through transformation and making everyday brighter for customers.

NRF 2024: Retail's Big Show

Learning as we go with artificial intelligence

NRF 2024: Salesforce Chair and CEO Marc Benioff on AI’s potential for true customer-centricity.

Retail Gets Real Podcast

Walmart’s Anshu Bhardwaj on AI and the retailer’s role as a global tech leader

Retail Gets Real episode 333: Fostering innovation with the customer at the center.

NRF 2024: Retail's Big Show

Northern Tool + Equipment explores supply chain options

NRF 2024: CEO and President Suresh Krishna on transforming the supply chain to better meet customers.

NRF 2024: Retail's Big Show

PepsiCo moves toward creating a more sustainable future

NRF 2024: CEO Steven Williams on a collaborative approach to positive change.

Roadmap to NRF's 2023 Year in Review

In 2023, NRF championed the people and policies that fuel success for retailers, the jobs they create and the lives they impact. Explore the Roadmap to NRF's Year in Review.

Explore now

Retail advocacy

Loss Prevention

Fight Retail Crime Day 2023 makes a big impact

NRF President and CEO Matthew Shay speaking at Fight Retail Crime Day

Retail community and policy leaders unite to combat organized retail crime.

On the Hill

NRF in Washington: Advocacy update October 2023

Even with a divisive Congress, there remain opportunities to advance key policy priorities.

On the Hill

Put Main Street over Wall Street

Your local merchants are fed up with unfair swipe fees

Excessive swipe fees hurt small businesses. It’s time to pass the Credit Card Competition Act.

Retail Safety and Security Tools

National Retail Security Survey 2023

Man installing security camera on wall outside

Retail crime, violence and theft continue to impact the retail industry at unprecedented levels.

NRF Blog

The state of retail heading into 2024

NRF President and CEO Matthew Shay joined the Retail Gets Real podcast live from Retail’s Big Show to talk about the event, how retailers fared this holiday season and what the year ahead looks like for retail.

NRF Foundation Honors 2024

The NRF Foundation Honors took place January 14 in NYC to celebrate industry leaders, award student scholarships and showcase retail as an industry with unlimited opportunity. The event raised more than $3 million to fund the NRF Foundation’s career development programs and resources.