A Drybar location in Las Vegas

The Drybar experience

Podcast: CMO Sarah Hoffmann on being the customer’s BFF inside and outside the salon

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry.

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Impact of China tariffs

Video: NRF President and CEO Matthew Shay joined Politico Chief Economic Correspondent Ben White on MSNBC to discuss how tariffs are having a measurable impact on American workers, consumers and businesses.

Hear from Walmart’s Marc Lore

Named one of the “smartest people in technology” by Fortune, Walmart eCommerce U.S. President and CEO Marc Lore always has his finger on the pulse of digital retail. Lore will speak at NRF 2020: Retail's Big Show about how retailers can adjust their core strategy — even when it feels risky.

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Latest on Retail Gets Real podcast

Connected Commerce

The store of the future with WD Partners’ Lee Peterson

Lee Peterson of WD Partners recording NRF podcast

Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them.

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Connected Commerce

How True Value Hardware continues to innovate

NRF podcast recording with Sue Smolenski of True Value Hardware

Retail Gets Real episode 134: DVP Sue Smolenski on how the hardware wholesaler creates value.

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Consumer Trends

Getting personalization right

GfK reps recording Retail Gets Real podcast

Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.

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Careers and Leadership

How retailers can prepare for the workforce of the future

Two employees at BJ's walking and smiling

Retail Gets Real episode 132: Carrie Duarte from PwC’s Workforce of the Future.

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Connected Commerce

How Lilly Pulitzer stays fresh for a new generation

Michelle Kelly recording a podcast

Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.

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Customer Experience

3 elements for creating extraordinary retail experiences

Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT

Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.

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More from the blog

Connected Commerce

Meet the tech startups driving change in retail

An event taking place at the Neighborhood Goods store

Ashley Stewart’s James Rhee on bringing retail and technology together.

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Senator cites ‘real and significant’ impact of tariffs

Store owner Trey Kraus speaking with Sen. Coons of Delaware during NRF Store Tour

Senator Chris Coons from Delaware visited Carltons Men’s and Women’s Apparel in Rehoboth Beach.

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Customer Engagement

3 tips from Drybar for making customers feel like VIPs

Yellow Drybar hair brushes

Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.

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Retail store growth continues

For every retailer closing stores, five are opening stores.

Photo of open sign on shop door

Trunk Club stylist helping fit a jacket on customer

Personalization at scale

5 keys to delivering tailored experiences

Learn more about consumers’ needs, desires and concerns about targeting and personalization.

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