NRF | Voice of Retail

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus update

Resources for retailers

Find information for retailers on the current outbreak of coronavirus, known as COVID-19, including:

NRF Call with the Centers for Disease Control and Prevention (members-only)
Memos on the latest developments and retail impact (members-only)
Top resources from the U.S. government and more

View resources

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

People enter NRF 2020 with sign in background

A growing Big Show matches a growing industry

Retail's Big Show has mirrored retail industry growth through the past decade. Though retail remains a fiercely competitive industry, the fast-moving disruption has elevated the need for collective thinking, problem solving and learning.

Retail Transformation

Qurate Retail, Inc.'s Mike George on the evolving state of retail

New NRF Chairman describes a critical moment in retail's transformation at NRF 2020.

Consumer View

3 ways convenience impacts shopping behavior

A woman looks at her phone on a city street

Retailers have been setting new standards for finding and receiving items.

Startups and Transformation

Sharing positive vibes and delicious food

Concept to watch: Flower Child offers healthy dining in an inclusive atmosphere.

Consumer Trends

IKEA plans new Vienna location without parking

Rendering of new IKEA location in Vienna, Austria

The store is aimed at pedestrians, cyclists and people who use public transportation.

Connected Commerce

Fernish targets young professionals on the move

The co-founders of the furniture rental startup on promising a better customer experience.

Startup Spotlight

Bringing transparency to delivery management

Startup Spotlight: Bringoz helps retailers optimize fulfillment activities and control costs.

Consumer Trends

Harry Potter flagship store set to open this summer in NYC

concept rendering of Harry Potter flagship store

The 20,000-square-foot retail space will feature interactive experiences.

Valentine’s Day

3 common Valentine's Day myths

Fact or fiction? The data behind some common Valentine’s Day assumptions.

A couple looks at phone outside of a store

Research

Convenience and the customer

Over nine in 10 consumers are likely to choose a retailer based on convenience.

And these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles. Explore the latest edition of NRF's Consumer View to learn how convenience shapes today’s shopping and the future role of convenience for the retail industry.

See the data

Retail Gets Real Podcast

NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.

More episodes

Connected Commerce

How data drives decisions at TechStyle