NRF | Voice of Retail

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.

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Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Explore map

New COVID bill in Congress could be retailers’ ‘key to recovery’

5 things retailers need from a COVID-19 recovery bill.

Upcoming virtual events

NRF and New York Fashion Tech Lab present

Retail Tech Spotlight: Tech-enabled Resiliency Webinar

An interactive webinar designed for retailers and tech investors featuring women-led startups.

NRF PROTECT ALL ACCESS

Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.

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NRF 2021: Retail's Big Show

A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.

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We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Back to School

See how American families will shop for clothing, supplies and other items for the next school year amid uncertainties from the global pandemic.

Coronavirus Resource Center

COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

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Consumer Trends

Through the retail lens: Face coverings

Mara Devitt on how enforcing mask mandates helps keep both customers and employees safe.

Thank you, retailers

NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.

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5 key takeaways from NRF NXT ALL ACCESS

Ideas and insights to consider for success in 2020 for both in-person and online retailers amid the global pandemic.

Job opportunities for workers displaced by COVID-19

A listing of retail and other companies hiring due to coronavirus demand.

Explore openings

Blog

Stories around retail industry insights, trends and transformation.

Back to School

Back-to-school shopping 2020

Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.

Hot 100 Retailers

Burlington banks on in-store shopping

Soft goods retailers are still coming out on top in a highly ecommerce-driven world.

Port Tracker

Retail imports to see lowest annual total in four years

Retail imports are expected to see their lowest total in four years as the impact of the coronavirus pandemic continues.

Connected Commerce

Through the retail lens: Commitment to community and employees

Small business owner Lonnie McQuirter on his convenience store’s local impact.

Consumer Trends

COVID-19’s impact on store traffic

Altered shopping patterns increase the need for retailer transparency during Covid-19.

Hot 100 Retailers

Wayfair rides strong growth in spending on home goods

A look at the top ecommerce retailers from NRF’s 2020 Hot Retailers list.

Coronavirus Resources for Retailers

Coronavirus leads to more use of contactless credit cards and mobile payments despite cost and security concerns

With consumers worried about touching surfaces during the pandemic, use of no-touch payments has increased.

Consumer Trends

Facilitating contactless customer service at restaurants

Contactless payments and menus at restaurants using QR Codes.

In-house diners can order and pay directly from their mobile devices.

Connected Commerce

Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.

Retail Gets Real Podcast

NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.

More episodes

Back to School

Back-to-school shopping 2020

Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.

Startups and Transformation

How online pharmacy Capsule gained momentum during the pandemic