NRF | Voice of Retail

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Operation Open Doors

Resources

Retail's Path Forward

Guidelines for safely reopening stores, developed with input from hundreds of retailers.

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Accelerated innovation in retail

NRF President and CEO Matthew Shay joins CNBC's "Squawk on the Street" to discuss the rapid transformation happening in retail.

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Coronavirus Resource Center

COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

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Retail employee at warehouse store pulling shopping cart

Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.

See hiring companies

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

3 ways consumers will celebrate dads despite the coronavirus

While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.

NRF Foundation offers free course for retail job seekers

Retailers are seeking to hire more than 1 million employees amid the coronavirus crisis. The NRF Foundation's introductory online RISE Up course is now free to those looking to get hired.

Learn more

A supermarket clerk rings up groceries wearing gloves and a mask

Through the retail lens: Social marketing and retail

Pinterest's Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.

Blog

Stories around retail industry insights, trends and transformation.

Connected Commerce

A future look at the fashion industry

The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.

Connected Commerce

COVID-19 boosts the prospect of contactless commerce

Man pays for something with mobile phone

Retailers have pushed mobile payments as a means to reduce contact.

Connected Commerce

How food shopping might change after the pandemic

Selection of meals available from Veestra

Shopper habits could change permanently.

Consumer Trends

Retailers help consumers celebrate life’s milestones — virtually

Wedding couple with bouquet of white roses

Retailers offer promotions around commencements-to-go and digital weddings.

Connected Commerce

Retail design in a post-pandemic world

Keeping employees and shoppers safe and comfortable.

ButcherBox’s head of procurement focuses on product first

Mike Billings previously spent 25 years at BJ’s Wholesale.

Connected Commerce

Through the retail lens: Cyber vulnerability

Sherri Davidoff explores data breaches, scams and lures.

Connected Commerce

Nebraska Crossings explores the next phase of retail

Worker cleans handrails at Nebraska Crossings

The mall reworked procedures to keep employees and customers safe.

Connected Commerce

Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.

Retail Gets Real Podcast

NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.

More episodes

Connected Commerce

How KiwiCo activity boxes became a lifeline for parents