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3 ways younger consumers are celebrating

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

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How URBN engages customers

URBN's Chris Silver joins the Retail Gets Real podcast to share how the company uses technology to empower associates and better serve customers at Urban Outfitters, Anthropologie and Free People.


Upcoming events

Retail’s premiere loss prevention and cyber risk event — June 11-13, 2019 in Anaheim, CA.
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Our newest event is a digital deep dive into the latest trends in data analytics and emerging technology.
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NRFtech 2019
The must-attend event for retail executives charged with driving innovation — May 19-21, 2019 in San Francisco, CA.
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NRF’s podcast: Retail Gets Real

R.Riveter: Empowering military spouses
Co-founders Lisa Bradley and Cameron Cruse of R.Riveter
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
How tech is evolving the customer experience at HSN, QVC and Zulily
Shopping for shoes on a tablet with coffee in hand
Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
Poshmark challenges the norms of traditional retail
Straw hat, handbag, sunglasses and camera on a white wood background
Retail Gets Real episode 111: A unique blend of technology and community creates a new kind of marketplace on Poshmark.
MM.LaFleur empowers women in the workplace
MM.LaFleur model wearing suit writing on whiteboard
Retail Gets Real episode 110: How the professional-wear company empowers women in the workplace.
Logistically speaking: Wayfair’s innovative supply chain
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Retail Gets Real episode 109: The technologies, processes and people that create Wayfair’s seamless shopping experience.
Nordstrom sets the standard for customer experience. Again and again.
Customer and fashion store assistant choosing a suit
Episode 108 of Retail Gets Real: Why innovating in the retail space isn’t necessarily about being disruptive.
Adapt and thrive

What’s driving retailers’ investments in 2019?

The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

Setting the record straight on the state of retail and store closures
Store open sign in an outdoor cafe
UBS report findings ignore key industry trends.
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4 steps to predicting retail trends
Hand doing calculations on tablet and making notes
Tips from WGSN’s Andrea Bell.
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How does your company compare on wages and benefits?
A group of people are shown in an office setting working together
It’s a tight labor market. Mercer data helps retailers set strategy for building their workforce.
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Carts outside of Walmart
Top 50 Global Retailers

STORES Magazine’s ranking of international retailers — find out which companies made the debut list.


Read the latest from STORES Magazine

April 17, 2019
Amplifying — and protecting — the voice of the factory worker
April 16, 2019
Giant Heirloom Market blends modern innovation and community focus
April 15, 2019
Self-serve order pickup enhances customer satisfaction and streamlines store operations
April 10, 2019
All the dirt on a new detergent sample
April 8, 2019
Digital-native brands test the waters of physical retail
April 3, 2019
A home run in the grocery aisle
A woman interviews a man at the NRF Foundation Rise-Up event
Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.