NRF | Voice of Retail

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Explore map

Upcoming virtual events

The Retail Recovery: Store Traffic & COVID-19

July 7, 2020

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Retail Events

NRF NXT All Access

July 20, 2020

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NRF PROTECT ALL ACCESS

September 22, 2020

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The Retail Recovery: Store Traffic and COVID-19

An Operation Open Doors Webinar

July 7 | 2 p.m. EDT | Members-only

Join ShopperTrak experts to discuss the most recent foot traffic trends from global markets and what it means for U.S. retailers as they begin to reopen.

NRF Operation Open Doors webinars are made possible by American Express.

Register

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Retail’s role in fighting racial injustice

Racism is a real problem in this country, and we all share the responsibility to address it.

Coronavirus Resource Center

COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

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Connected Commerce

What is ‘TikTok made me buy it’?

The app’s users are driving online purchases from cosmetics to home improvement items.

Thank you, retailers

NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.

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NRF Foundation Next Generation Student headshots

Next Generation Scholarship semifinalists announced

25 semifinalists contend for the NRF Foundation's top award of $25,000 and recognition as a future leader in the retail industry.

Retail employee at warehouse store pulling shopping cart

Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.

See hiring companies

Blog

Stories around retail industry insights, trends and transformation.

Connected Commerce

A future look at the fashion industry

The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.

Connected Commerce

COVID-19 boosts the prospect of contactless commerce

Man pays for something with mobile phone

Retailers have pushed mobile payments as a means to reduce contact.

Connected Commerce

How food shopping might change after the pandemic

Selection of meals available from Veestra

Shopper habits could change permanently.

Consumer Trends

Retailers help consumers celebrate life’s milestones — virtually

Wedding couple with bouquet of white roses

Retailers offer promotions around commencements-to-go and digital weddings.

Connected Commerce

Retail design in a post-pandemic world

Keeping employees and shoppers safe and comfortable.

ButcherBox’s head of procurement focuses on product first

Mike Billings previously spent 25 years at BJ’s Wholesale.

Connected Commerce

Through the retail lens: Cyber vulnerability

Sherri Davidoff explores data breaches, scams and lures.

Connected Commerce

Nebraska Crossings explores the next phase of retail

Worker cleans handrails at Nebraska Crossings

The mall reworked procedures to keep employees and customers safe.

Connected Commerce

Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.

Retail Gets Real Podcast

NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.

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Consumer Trends

How social values are impacting consumer behavior