Homepage

A group of children have their hands in easter candy on the floor

Easter spending

3 ways young consumers are embracing Easter

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

We champion the people and policies that fuel success for retailers, the jobs they create and the lives they impact.

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief

Women in the board room

NRF works with theBoardlist in its effort to increase gender diversity on corporate boards. Nominate a board-ready executive today.

 
Woman leading meeting
 

NRF’s podcast: Retail Gets Real

Poshmark challenges the norms of traditional retail
 
Retail Gets Real episode 111: A unique blend of technology and community creates a new kind of marketplace on Poshmark.
Read more
MM.LaFleur empowers women in the workplace
 
Retail Gets Real episode 110: How the professional-wear company empowers women in the workplace.
Read more
Logistically speaking: Wayfair’s innovative supply chain
 
Retail Gets Real episode 109: The technologies, processes and people that create Wayfair’s seamless shopping experience.
Read more
Nordstrom sets the standard for customer experience. Again and again.
 
Episode 108 of Retail Gets Real: Why innovating in the retail space isn’t necessarily about being disruptive.
Read more
The art and science of personalization at Zulily
 
Retail Gets Real episode 107: VP of Technology Bindu Thota on making shopping personal for millions of customers.
Read more
Reinventing the Getaway
 
Retail Gets Real Episode 106: Founder Jon Staff discusses creating a different hospitality experience.
Read more
Carts outside of Walmart
 
Top 50 Global Retailers

STORES Magazine’s ranking of international retailers — find out which companies made the debut list.

 
State of Retailing Online

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

SORO 2019 is a free download for NRF members.

 
woman is sitting on her bed with her phone and credit card in hand getting ready to order something offline
 

Latest from the blog

5 women making a major impact in retail
 
Co-founders Lisa Bradley and Cameron Cruse of R.Riveter
Women are driving the evolution of retail in every aspect.
Read more
3 ways brands can attract superfans
 
Young girls taking selfie and trying out new clothes
Companies that successfully stand out in today’s experiential retail market has one thing in common: Superfans.
Read more
How purpose powers community at Brandless
 
Brandless CEO Tina Sharkey on stage at NRF 2019
CEO Tina Sharkey outlines 3 steps to building a community that cares.
Read more
Students at the NRF Student Program
 
Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.

Read the latest from STORES Magazine

March 25, 2019
Jenzy takes the frustration out of shopping for kids’ shoes
March 25, 2019
Shinola leverages AI to predict future product trends
March 25, 2019
Where fast food meets fit living
March 20, 2019
Crocs biting into a new generation?
March 19, 2019
Connecting brands with retail space
March 19, 2019
BevMo! streamlines information transfer between corporate and stores