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Graduation season

Americans will spend an average $150 on grads this year

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

From Cashier to CTO

How retail prepares workers for careers in tech.

Cahiers at retail store checking out products
Groceries for a barbecue
How Peapod navigates marketing and technology

With nearly 50 million deliveries, online grocery service Peapod has mastered the use of personalized marketing and data. Co-founder Thomas Parkinson and Chief Marketing Officer Carrie Bienkowski will talk about marketing technology, why it’s critical and why it’s hard to do well this July at NRF NXT 2019 in Las Vegas.


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NRF’s podcast: Retail Gets Real

Hospitality is on the plate at fast-casual restaurant CAVA
Man eating from rice bowl at restaurant
Retail Gets Real episode 119: CEO Brett Schulman dishes on what makes customers come back for more.
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Custom framing gets a facelift at Framebridge
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Retail Gets Real episode 118: CEO Susan Tynan talks about how the custom framing shop makes picture framing affordable.
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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Black Scintilla owner Rachael Gruntmeir
Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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Latest from the blog

Who pays for tariffs? American businesses and consumers
a family is shown in the kitchen after grocery shopping
Tariffs are a tax paid by American companies and consumers — not by the foreign governments targeted by the tariffs.
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Behind the ‘business’ of hacking
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“Ethical hackers” like Sherri Davidoff find weaknesses and help businesses protect themselves from cyber criminals.
Read more
Retail is Main Street
Mainstreet of US town lined with shops
A look at the local entrepreneurs serving communities across the country.
Read more

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How Mall of America is going beyond bricks-and-mortar
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Mobile hotels now checking in
A woman interviews a man at the NRF Foundation Rise-Up event
Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.