National Retail Federation

Shopping district decorated for holidays

Thanksgiving Weekend Forecast

A record 166.3 million shoppers expected during Thanksgiving weekend

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

CNBC interview

NRF President and CEO Matthew Shay appeared on CNBC’s ‘Squawk Box’ to discuss Black Friday and what to expect in the stores.

NRF President and CEO Matthew Shay on Closing Bell
Outlook for Thanksgiving weekend

NRF President and CEO Matthew Shay appeared on CNBC’s Closing Bell to discuss NRF’s latest holiday data and consumer behavior around the holidays.

Mother and child holiday shopping
Holiday Headquarters

Dive into what to expect this holiday season, from our holiday retail sales forecast to our latest consumer surveys.


Thank you, retail crime fighters

The retail industry celebrates members of Congress who have shown exceptional leadership and commitment to fighting retail crime by sponsoring bipartisan bills to help curb this dangerous trend and deter retail criminals.

Learn more

Innovation Lab
NRF Innovation Lab

See the future at Retail's Big Show and explore our Innovation Lab.

Retail security
2022 National Retail Security Survey

NRF’s Retail Security Survey is an annual survey of retail loss prevention professionals that covers national retail security issues such as inventory shrink, employee integrity and organized retail crime.

Latest from NRF

How Lovesac continues growth after a pandemic boom
Family jumps on a Lovesac sofa
Retail Gets Real episode 289: Lovesac founder and CEO Shawn Nelson on building a sustainable business
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6 small businesses on the importance of shopping local this holiday season
two girls are looking at their holiday gifts during the holiday season
Small Business Saturday is an opportunity to build relationships that last all year long.
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5 innovative companies helping retailers address inventory challenges
NRF Innovation Lab
The NRF 2023: Retail’s Big Show Innovation Lab is helping solve the biggest problems retailers face today.
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NRF Calls on Congress to Avert a Catastrophic Rail Strike
Rail freight
NRF issues statement following the announcement that a fourth rail union has rejected tentative agreement.
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10 must-see New York City stores
Retail store
Top retailers to visit during NRF 2023: Retail’s Big Show.
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What a divided Congress means for retail and the economy
Divided Congress
Midterm election results could affect retail’s policy priorities.
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NRF Store Tours highlight need for swipe fee reforms
Retail store tour
Retailers connect with lawmakers in their districts to call for action on the Credit Card Competition Act.
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Refillable packaging fills a need, but is it sustainable?
Refillable packaging
Consumers say it’s important for products to be packaged in environmentally friendly materials.
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Store openings running ahead of a strong 2021
Store openings
Consumers remain resilient and return to stores.
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Everything but the baby: How Babylist helps expectant parents prepare
Shopping online
Retail Gets Real Episode 288: Babylist’s Chief Growth Officer Lee Anne Grant on data-driven insights.
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Retail crime hurts small retailers
Loss prevention at small retailer
Small retailers highlight need for action to address rising retail crime.
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How the metaverse is set to shake up retail
Innovation Lab
Companies coming to the NRF 2023 Innovation Lab are on the forefront of metaverse and artificial intelligence.
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NRF Foundation credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for roles in warehouse and fulfillment amid supply chain disruption.

NRF Foundation credential

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