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Holiday Shopping

164 million consumers plan to shop over Thanksgiving weekend and Cyber Monday
Retail training and credential program
Consumer Trends
Gen Z shoppers

The distinct qualities of Gen Z is changing more than marketing strategy.

Public Policy
Treasury Secretary Steven Mnuchin on tax reform.
Metrics on compensation offer a competitive advantage and reflect industry-wide changes.
Consumer Trends
Holiday shopping and gifting

Episode 29 of Retail Gets Real: NRF’s research lead on what retailers can expect to see this holiday in terms of consumer spending.

Episode 28 of Retail Gets Real: How the century-old retailer adapted to industry changes.
Loss Prevention

2017 Organized Retail Crime Survey

The scope of current ORC activity, retailers’ resources for fighting it, and the overall impact on the industry.
Consumer Trends

Consumer View Fall 2017

NRF's Consumer View is a quarterly look at what shapes retail.

Monthly Economic Review: October 2017

Retail Trends
Holiday Planning Playbook 2017

2017 Retail Holiday Planning Playbook

Survey data and retailer insights to inspire company-wide conversations about marketing, operations, fulfillment and other holiday plans.