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Child looks at holiday window display

Holiday survey

Half of holiday shoppers have already started

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Kevin Johnson at Starbucks meeting
 
NRF 2020 Vision
Starbucks CEO Kevin Johnson will speak at NRF 2020 Vision: Retail's Big Show, to be held in New York City, January 12-14.
 
Matt Shay on Fox Business
 
Strong holiday season ahead

Video: NRF President and CEO Matthew Shay points to positive trends in the market that could contribute to holiday spending on Fox Business News.

 

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

A year later, tariffs’ challenge to supply chains is only greater
NRF CEO Matthew Shay on how retail supply chains have been disrupted by the trade war.
 
Buildings making up the Skyline - Shenzhen, China
 

Retail Gets Real podcast

Retail Gets Real Podcast
 
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Behind the scenes of Macy's Thanksgiving Day Parade
 
Macy's Thanksgiving Day Parade Singing Christmas Tree float
Retail Gets Real episode 145: How Macy’s brings the 95-year-old annual tradition to life.
Read more
How Showfields redefines the store experience
 
Showfields storefront in New York
Retail Gets Real episode 144: Learn about one man’s mission to create the most interesting store in the world.
Read more
How Hawthorne sells men’s personal care to a “clueless” consumer
 
Hawthorne men's personal care model
Retail Gets Real episode 143: How Hawthorne is making high-end men’s personal care more accessible for the average guy.
Read more
How tariffs are impacting retailers
 
aerial view of a port tracker
Retail Gets Real episode 142: PwC’s trade expert on how trade policy is impacting retailers.
Read more
The scientific method of fashion
 
Ministry of Supply model wearing Mercury jacket
Retail Gets Real episode 141: How Ministry of Supply is reengineering workwear for performance.
Read more
Mother and child shopping for groceries choosing fruit
 
Keeping up with Gen Z

Young consumers hold significant buying power and the retail industry has a laser focus on them. In the latest Consumer View report, NRF surveyed parents of Gen Z — born 1995 and later — and 87 percent of respondents say their children influence at least some aspect of their purchases, either for household items or for themselves.

 

From the blog

Blog
 
Stories around retail industry insights, trends and transformation.
More stories
Checking in with Gen Z
 
Mother and child look at coat in a store
3 new things we’ve learned about their buying power and influence in family shopping.
Read more
Halloween shopping trends: Then and now
 
dog in superhero costume
A decade of change around costumes, pets and Instagram.
Read more
7 startups compete for spotlight at Tech Trends event
 
Audience at an event listening to speaker
Brain of the Store AI platform takes top prize.
Read more
How Lilly Pulitzer used its 60th anniversary to build loyalty
 
Lilly Pulitzer CEO Michelle Kelly speaking on stage at NRF NXT
Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.
Read more
3 tips from Drybar for making customers feel like VIPs
 
Yellow Drybar hair brushes
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
Read more

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