The NRF Center for Digital Risk & Innovation is the National Retail Federation’s hub for engagement on key technology issues that have significant policy and risk management implications for the global retail industry.
The Center engages with retailers, industry partners and other stakeholders to develop guidelines and recommended best practices on technology issues, and inform decision-making and risk management by retail business leaders. The Center for Digital Risk & Innovation expands on the work of NRF’s existing councils and working groups.
The work of the Center is intended to develop best practices and guidance for retailers on key technology issues and amplify the voice of the retail industry in technology policy debates.
The Center for Digital Risk & Innovation expands on the work of NRF’s existing councils and working groups.
Areas of focus
The initial areas of focus for the Center include cybersecurity, fraud prevention and artificial intelligence. The Center will carry out projects and release topical reports on these issues over the coming year. NRF will be adding additional areas of focus to the Center within the next year.
Led by NRF Vice President of Retail Technology and Cybersecurity Christian Beckner, the Center for Digital Risk & Innovation will be governed by an external advisory board comprised of senior-level retail technology executives, industry partners, academics and other subject matter experts.
Hear from NRF Chief Administrative Officer and General Counsel Stephanie Martz and Christian Beckner, VP, Retail Technology and Cybersecurity and Executive Director, NRF Center for Digital Risk & Innovation as they discuss the rise of artificial intelligence capabilities and tools and how retailers are using AI to better serve customers.
Principles for the use of AI in retail
NRF’s Principles for the Use of Artificial Intelligence in the Retail Sector supports the industry’s artificial intelligence governance and strategic planning. The principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.