Retail Holiday and Seasonal Trends


Holiday and Seasonal Trends

Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School.

Top shopping holidays

Holidays are a time to celebrate with loved ones — and also a time to shop. NRF surveys consumers on their spending on holidays and seasonal events throughout the year.

See how the holidays stack up in terms of spending in this chart.

Girls opening gifts
Winter Holidays

All of NRF’s holiday resources in one place. Find links to the latest news, consumer spending surveys, historical data and planning guides for the retail industry’s busiest season.


Super Bowl
A flatlay of superbowl snacks
The latest Super Bowl survey looks at how many U.S. adults plan to tune in to the big game.
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Valentine’s Day
NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
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St. Patrick’s Day
St. Patrick's Day
Each year, we investigate how U.S. consumers plan to mark this Irish holiday.
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Mother with two kids on couch looking at tablet
Mother’s Day
NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Father’s Day
NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans celebrate "dad" on his special day.
A father and daughter hang out on the beach together
Independence Day
Learn more about celebration and purchasing trends and how various demographics plan to embrace the holiday.
Consumers plan to spend record amounts for both school and college supplies as students return to the classroom.
Kids with fireworks and Halloween carved pumpkins

Find out how Americans plan to celebrate and which costumes top the list with NRF’s Halloween surveys, released in late September each year.


Looking for more data on general consumer spending?

Try NRF’s original research for a broader look at the industry.

More consumer trends