NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.
Holiday by the Numbers
Slideshow: Click through the interactive slideshow for data on spending and shopping plans for the holiday season.
The 2023 Holiday Retail Sales Outlook with NRF Chief Economist Jack Kleinhenz and Vice President, Industry and Consumer Insights Katherine Cullen discuss NRF’s 2023 holiday sales forecast, consumer spending trends and where they are planning to shop this season. View the slides.
Additional media resources
Video Q&A #1
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses consumer spending expectations and shopping trends for the 2023 winter holiday season.
Video Q&A #2
NRF Vice President of Industry and Consumer Insights Katherine Cullen with additional insights on the top items consumers are shopping for throughout the season, including the most popular toys.
Video Q&A #3
NRF Vice President of Industry and Consumer Insights Katherine Cullen analyzes the results of the Thanksgiving holiday shopping weekend and breaks down where consumers are in their overall holiday shopping.
NRF holiday press call
The NRF holiday forecast press call took place on Nov. 2. Holiday sales for 2023 are expected to increase between 3% and 4% over 2022.
NRF Thanksgiving weekend shopping forecast call
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses NRF’s Thanksgiving holiday weekend expectations.
NRF Thanksgiving weekend shopping results call