NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter Holidays FAQs and NRF’s Winter Holidays Historical Highlights for more information on this holiday season and years past. Check back often to stay up to date on retail's busiest season.
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.
Additional Media Resources
NRF Senior Director for Industry and Consumer Insights Katherine Cullen discusses the record number of expected Super Saturday shoppers and insights for the remainder of the holiday season.
NRF Senior Director for Industry and Consumer Insights Katherine Cullen discusses expectations for the five-day Thanksgiving holiday weekend and other holiday insights.
NRF holiday press calls
Learn more about Thanksgiving weekend shopping numbers in our press call from Nov. 29, 2022.
Listen to the recording of the Nov. 3 holiday retail sales press call or review the press call transcript.
NRF Chief Economist Jack Kleinhenz and Senior Director for Industry and Consumer Insights Katherine Cullen discuss NRF’s 2022 holiday sales forecast and the impact of inflation on consumer spending and shopping trends.
Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.