Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter Holidays FAQs and NRF’s Winter Holidays Historical Highlights for more information on this holiday season and years past. Check back often to stay up to date on retail's busiest season.

Holiday shopping
Thanksgiving weekend shopping 2022

A record 196.7 million Americans shopped in stores and online over the Thanksgiving holiday weekend.

Holiday 2022 by the numbers

Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

CNBC Closing Bell

NRF President and CEO Matthew Shay appeared on CNBC’s ‘Closing Bell’ to discuss the record number of shoppers over the Thanksgiving holiday weekend. He also spoke about the retail impact of a potential rail strike.

Holiday resources

Winter Holiday FAQs
A blue door with a holiday wreath hanging
Answers to frequently-asked questions about the holiday season.
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Record 166.3 Million Shoppers Expected During Thanksgiving Weekend
Shopping district decorated for holidays
Nearly 8 million more people than last year are expected to shop from Thanksgiving Day through Cyber Monday this year.
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NRF Predicts Healthy Holiday Sales
Holiday 2020 supply chain
Holiday spending is expected to be robust even with recent inflationary challenges.
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Standing microphone decorated for the holidays

Additional Media Resources

Video Q&A

NRF Senior Director for Industry and Consumer Insights Katherine Cullen discusses the record number of expected Super Saturday shoppers and insights for the remainder of the holiday season.

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NRF Senior Director for Industry and Consumer Insights Katherine Cullen discusses expectations for the five-day Thanksgiving holiday weekend and other holiday insights.

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NRF holiday press calls

Learn more about Thanksgiving weekend shopping numbers in our press call from Nov. 29, 2022.

November 29, 2022 Press Call Recording

Listen to the recording of the Nov. 3 holiday retail sales press call or review the press call transcript.

Holiday Forecast Press Call 2022
Audio file
holiday shopper carrying giftwrapped items
2022 NRF Holiday Retail Sales Forecast Webinar

NRF Chief Economist Jack Kleinhenz and Senior Director for Industry and Consumer Insights Katherine Cullen discuss NRF’s 2022 holiday sales forecast and the impact of inflation on consumer spending and shopping trends.

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Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.