Learn more about how consumers are spending and shopping this holiday season at NRF's Holiday Headquarters.
Unwrapping and playing with new toys is one of the most exciting parts of kids’ holiday seasons, and parents’ planning makes it happen. As of early November, nearly three-quarters of parents already know which toys they’re gifting the kids in their lives.
Time-tested toys remain at the top of the lists this holiday season, as Barbies, Legos, Hot Wheels and dolls continue to capture kids’ imaginations and make their way into letters to Santa. But while these reigning champs continue to hold their spots at the top of the list, kids are staying up to date on the coolest items and plugged in to the hottest trends, so it’s no surprise there are some newcomers on the lists.
The viral Labubu made its way into girls’ top 10 at No. 4, as kids look to accessorize their outfits and backpacks with the exclusive, all-the-rage collectible plush toy. Another ongoing trend and one of summer’s biggest movies, KPop Demon Hunters appears on the girls’ top 10, showing momentum has not died down since the movie appeared on NRF’s “Top Costumes” list earlier this year.
Young boys are no strangers to the trendiest items, either. Nintendo rose to No. 4 on their list after the video game company released a new, must-have Switch 2 console earlier this year. Meanwhile, Pokémon has made its way back into boys’ top 10, as the classic franchise maintains its popularity with today’s children.
To follow along with more holiday insights throughout the season, check out NRF’s Winter Holiday Headquarters.
