NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Consumers planned to spend record $35.7 billion for Mother’s Day in 2023
Consumers planned to spend $274.02 per person, the highest in the history of the survey and up from the previous record high of $245.76 in 2022. The top spenders were those ages 35-44, who were expected to spend an average of $382.26 on Mother’s Day.
How consumers are prioritizing Mom this Mother’s Day
Moms deserve to be celebrated every day of the year, but consumers went all out to give mother figures in their life a little more love on Mother’s Day. Read on for more insights into how consumers made mom’s day extra special this Mother’s Day.
- 2022: Mother’s Day spending to reach record high
- 2022: Here’s how consumers are celebrating moms this Mother’s Day
- 2021: Mother’s Day Spending to Total $28.1 Billion
- 2020: 3 ways the coronavirus is changing how we think about Mother’s Day
- 2019: Mother’s Day expected to deliver highest consumer spending to date
- 2018: Mother’s Day spending to reach $23.1 billion
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
Results of the Mother’s Day spending survey are released each year in late April.
More on consumer trends
10 ideas worth stealing for 2023
How ThirdLove revolutionized the bra market
Tailored Brands focuses on tech to attract a new generation of men’s clothing buyers