Mother’s Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

Mother’s Day spending expected to reach $34.1 billion

Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

A son and mother hugging.

Want to know more?

Take a deeper dive into the data and explore interactive charts analyzing celebration and purchasing trends over time in our Mother's Day Data Center.

A mother and her children.