Mother’s Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

Mother kisses smiling young son
Consumers planned to spend record $35.7 billion for Mother’s Day in 2023

Consumers planned to spend $274.02 per person, the highest in the history of the survey and up from the previous record high of $245.76 in 2022. The top spenders were those ages 35-44, who were expected to spend an average of $382.26 on Mother’s Day.

      Breakfast tray with mother's day card
      Mother’s Day Data Center
      What did mom get this year? Where do consumers shop for Mother’s Day? Where do consumers find inspiration for Mother’s Day gifts? See the demographic breakdown of who shops where and for what in our Mother’s Day Data Center.

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