NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
Take a deeper dive into the data and explore interactive charts analyzing celebration and purchasing trends over time in our Mother's Day Data Center.
2024: Consumers expected to spend near-record $33.5 billion on Mother’s Day, Mother’s Day 2024 is all about the classics
2023: Consumers to spend record $35.7 billion for Mother’s Day
Results of the Mother’s Day spending survey are released each year in late April.