Mother’s Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

Mother kisses smiling young son
Consumers planned to spend record $35.7 billion for Mother’s Day in 2023

Consumers planned to spend $274.02 per person, the highest in the history of the survey and up from the previous record high of $245.76 in 2022. The top spenders were those ages 35-44, who were expected to spend an average of $382.26 on Mother’s Day.

      Mother and two daughters celebrating Mother's Day.
      How consumers are prioritizing Mom this Mother’s Day

      Moms deserve to be celebrated every day of the year, but consumers went all out to give mother figures in their life a little more love on Mother’s Day. Read on for more insights into how consumers  made mom’s day extra special this Mother’s Day.

          Breakfast tray with mother's day card
          Mother’s Day Data Center
          What did mom get this year? Where do consumers shop for Mother’s Day? Where do consumers find inspiration for Mother’s Day gifts? See the demographic breakdown of who shops where and for what in our Mother’s Day Data Center.

          More on consumer trends

          How ThirdLove revolutionized the bra market
          Woman wearing ThirdLove products
          Read more
          Tailored Brands focuses on tech to attract a new generation of men’s clothing buyers
          Men's Wearhouse store.
          Read more