
NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Easter plans in 2023
How U.S. adult consumers plan to celebrate the holiday.
1
Historical highlights
- 2022: 3 Ways parents are making Easter special
- 2021: A look at the Easter consumer
- 2020: How consumers are celebrating Easter amid a pandemic
- 2019: 3 ways younger consumers are embracing Easter
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
More on consumer trends
Growth in Consumer Spending is Slowing
Consumers are still buying more, but spending growth is slowing as the economy settles down.
Read more
Failure, fun and a fire drill: Insights from NRF Nexus strategists
Kate Ancketill, Pascal Finette and Jason ‘Retailgeek’ Goldberg on retail trends and best practices.
Read more
Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
Read more
Best Buy leverages data, shopper attitudes to create a leading experience
NRF Nexus: Chief Marketing Officer Jennie Weber on the evolution of the consumer.
Read more
Back-to-Class Shopping Expected to Reach Record Levels
Consumers expect to spend record amounts for both back-to-school and back-to-college shopping this year.
Read more
Lessons in data analytics from Ulta Beauty, LePrix and Domino’s
Insights on personalization, differentiation and generative AI.
Read more