NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

How shoppers are spending on Easter 2024

Eighty-one percent of consumers plan to celebrate Easter and they expect to spend $22.4 billion. Spring into the Easter holiday consumer shopping trends.

Easter basket
2024 Easter spending

Consumer spending is expected to reach a total of $22.4 billion this Easter and a majority of Americans (81%) plan to celebrate the holiday in 2024.

Easter Egg Painting
Easter plans in 2024

How U.S. adult consumers plan to celebrate the holiday.

Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
a family is shown with friends painting easter eggs

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