NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
The amount is above last year’s $22.4 billion, and approaching the record $24 billion spent in 2023, according to the National Retail Federation and Prosper Insights & Analytics annual survey.
How U.S. adult consumers plan to celebrate the holiday.
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses 2025 Easter consumer spending.
See historical data on how consumers celebrate the popular spring holiday.
Results of the Easter spending survey are released each year prior to the holiday.