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More than one-third of back-to-school shoppers expect to make some portion of their purchases online. Learn what families with students in grades K-12 expect to buy and where, how smartphones and tablet devices will factor into their shopping, and more.
Related article: 2014 back-to-school/college outlook and digital tactics to watch
Historical data and top trends: Find all of NRF's back-to-school and back-to-college resources in one place.