Ralph Lauren storefront

Ralph Lauren Corporation's President and CEO

Patrice Louvet, the next guest in the NRF Retail Leadership Series, will discuss his predictions for retail in 2021.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Virtual Big Show
NRF 2021 - Chapter One
Hear from speakers like Niraj Shah of Wayfair, Karin Tracy of Facebook and Arpan Podduturi of Shopify at Chapter 1 of Retail's Big Show.
Holiday season 2020

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Holiday 2020 supply chain
window shopping
COVID-19 stimulus cannot wait
Tell Congress to make a deal that helps retailers stay open and serve their communities in this unprecedented time.
NRF on holiday sales increase
NRF CEO and President Matthew Shay joined Fox Business to talk about how a holiday sales increase reflects the consumer environment amid Covid-19.
Matt Shay on Fox Business for Cyber Monday 2020
Condoleezza Rice headshot
Leading through crisis
Join 66th Secretary of State and national security advisor, Dr. Condoleezza Rice, in a candid conversation as she discusses her faith in America's core values constituting the foundational strength of foreign policy, socioeconomics, education and the empowerment of women.

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Map of United States
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
COVID-19 training
NRF Foundation All Access

This week on NRF Foundation All Access, retail leaders share how they handled their toughest career setback, how mentors have helped them succeed, and what they are thankful for.


Upcoming events

NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
Read more
NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
Read more
NRF 2021: Retail’s Big Show – Chapter Two
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
Read more
Retail's Loss Prevention, Digital Fraud and Cyber Risk Event held June 14-16, 2021 in Grapevine, TX.
Read more

The latest

Retail in 2021: What will endure and what’s going to change?
Retail tech
11 trends that will shape the next 12 months.
Read more
Helping retailers accelerate innovation – and cut costs – during the pandemic
Shopping online
Retail Gets Real episode 197: How retailers use AWS to compete and engage.
Read more
NRF member spotlight: Lidl
How Lidl's implementing solutions to protect employees, prioritize customers and give back to communities.
Read more
The Home Depot’s commitment to sustainability
Home Depot
4 questions for NRF 2021 – Chapter 1 speaker Ron Jarvis.
Read more
5 technologies that have seen a COVID-19 resurgence
QR codes
QR codes, AR and contactless payments all offer safe shopping experiences.
Read more
Through the retail lens: Holiday 2020 and the shopper mindset
Holiday shopping
Consumer psychologist Erica Carranza on delivering certainty in the customer experience.
Read more
6 ways retailers are making holiday shopping safe, merry and bright
retail shopping 2020
From reservations to expanded promotions, retailers continue to meet customers’ needs.
Read more
Innovation and the future of retail
4 questions for NRF 2021 – Chapter 1 speaker Kate Ancketill on the futute of retail.
Read more
Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
Sonic proves that sales growth can happen during a pandemic.
Read more
Veggie Grill builds a vegan empire
Veggie Grill
Retail Gets Real episode 195: Healthy, affordable and convenient food.
Read more
How malls are remaking the holiday experience
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
Read more
Shop Telemundo brings commerce to viewers
Shop online
The interactive experience includes ShoppableTV.
Read more

Current Covid-19 resources

NRF chief economist says pandemic made this year's holiday forecast the most challenging ever
The pandemic has presented unique circumstances for the nation's economy, making forecasting more difficult than ever.
Read more
NRF encouraged by bipartisan stimulus package conversations
We are encouraged by news of bipartisan discussions about meaningful and comprehensive stimulus measures.
Read more
NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
Read more
New York retailer asks Congress to approve Pandemic Risk Insurance Act
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
Read more
NRF Files Public Records Request in Response to New Mexico Retail Restrictions
NRF Files Public Records Request in Response to CA Mall Closures
Read more
Imports set new 'peak season' record as retailers prepare for holidays
Imports saw their busiest “peak season” ever as retailers replenished inventories and stocked up for the 2020 holidays.
Read more
Retail sales growth 'points to the resiliency of consumers'
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
Read more
New NRF Foundation credential provides tactics to mitigate customer conflict
Trainings help retail workers work safely and keep the economy open.
Read more
Retail sales growth speeds up as September marks fourth month of gains
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
Read more
Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
Read more
6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
Read more
Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
Read more

SmartBrief newsletters

Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.

Sign up for SmartBrief