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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

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NRF NXT 2019

Last chance to save on this exclusive digital retail event. Register by June 21.

National Retail Security Survey 2019
This annual survey provides loss prevention leaders with insights about internal and external retail crime. This year’s results provide statistics on inventory loss and its financial impact.
Loss prevention and asset protection staff

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Rothy’s formula for success

Retail Gets Real episode 122: Rothy’s VP of Marketing reveals how the shoe retailer attracts fans and where the brand is headed.

Rothy's shoes hanging on the wall in San Francisco store

NRF’s podcast: Retail Gets Real

Facebook: Where social media and shopping intersect
Martin Gilliard of Facebook recording podcast at NRFtech 2019
Retail Gets Real episode 121: How Facebook is working with retailers now and in the future.
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Sephora’s winning customer experience formula
Makeup brushes, lipstick and powders
Retail Gets Real episode 120: The strategy behind connecting with the modern beauty shopper wherever she is.
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Hospitality is on the plate at fast-casual restaurant CAVA
Man eating from rice bowl at restaurant
Retail Gets Real episode 119: CEO Brett Schulman dishes on what makes customers come back for more.
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Custom framing gets a facelift at Framebridge
Girl in kitchen playing with oranges
Retail Gets Real episode 118: CEO Susan Tynan talks about how the custom framing shop makes picture framing affordable.
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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Black Scintilla owner Rachael Gruntmeir
Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Latest from the blog

3 traits of transformative CIOs
NRFtech 2019 CIOs new mission session
How CIOs from Couche-Tard – Circle K, Gap and REI plan for success.
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How Salesforce makes equality a core value
Molly Ford of Salesforce at NRFtech 2019
Creating a culture of equality, particularly in the Silicon Valley tech world, is not a spectator sport.
Read more
How Brit + Co’s founder manages change
Brit Morin, CEO of Brit + Co, at NRFtech 2019
Leading a company through change takes experimentation, adaptability and open-mindedness.
Read more
boxes are shown on a conveyor belt
The fulfillment center of the future (yes, there are robots)

“What Kim Kardashian tweets this afternoon could be what you’re shipping tonight.”


Read the latest from STORES Magazine

June 12, 2019
App finds last-minute deals for fresh meals
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Tokyo discovers an entirely new way to connect over coffee
June 11, 2019
Surveillance system uses crowdsourcing to identify retail criminals
June 11, 2019
Fighting the last-mile battle
June 10, 2019
Convenience store chain finds rapid ROI with camera system
June 10, 2019
Data-driven tech company helps retailers find and target the next big consumer market
A woman interviews a man at the NRF Foundation Rise-Up event
Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.