National Retail Federation

Halloween spending 2021

Halloween spending soars

Consumers expected to spend an all-time high of $10.14 billion.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

Fox Business with Matt Shay
NRF on Fox Business

NRF President and CEO, Matthew Shay, provides insight into the supply chain issues ahead of the holiday season.

NRF on CNBC Closing Bell

NRF President and CEO, Matthew Shay, joined Closing Bell after he was part of a White House summit on fixing broken supply chains.

CNBC Closing Bell
Tell Congress: Help ease supply chain disruptions

While there is not one easy solution to these supply chain challenges, the Ocean Shipping Reform Act of 2021 that was recently introduced in Congress could provide much-needed assistance as retailers and consumers head into the all-important holiday shopping season.

Latest news
NRF Statement on White House Supply Chain Summit

NRF participated in an October 13 White House meeting with the business community, carriers, as well as labor and port representatives in order to find solutions to address supply chain challenges.

“The retail industry greatly appreciates President Biden’s personal commitment to marshal the power of the federal government behind efforts to reduce the disruptions our members are currently facing, and retailers remain committed to working with all stakeholders to ensure consumers have access to the products and services they want and expect.”


Latest from the blog

NRF’s Retail Advocates Town Hall convenes small business owners and members of Congress
Retail Advocate Town Hall
Marking Hispanic Heritage Month, retailers discussed issues including supply chain challenges.
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U.S. retailers have announced twice as many store openings as closings
Store openings
Store opening announcements highlight retail optimism amid the pandemic.
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3 lessons on planning for the future of retail
Customers shopping
Retail Gets Real episode 241: Insights on leadership, collaboration and aiming high.
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5 key takeaways on the evolving customer journey
Insights on consumer sentiment from the WWD report.
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Halloween 2021 consumer spending trends
Cat in Halloween costume
Retail Gets Real episode 240: How our Halloween plans have changed over the years.
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AI’s role in retail
NXT artificial intelligence
NRF NXT: How AWS, Neiman Marcus, Wayfair and The Yes are using artificial intelligence.
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2022 and Beyond: The Evolving Customer Journey
The NRF participated in a Women’s Wear Daily’s special executive report, sponsored by American Express.
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Tractor Supply Company navigates supply chain disruption
Tractor Supply
Retail Gets Real episode 239: Chief Supply Chain Officer Colin Yankee on how to plan amid current challenges.
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NRF Member Spotlight: Designer Brands
The company strengthens its commitment to diversity and inclusion with cultural assessments and philanthropic efforts.
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Retailers prepare for ransomware threats
Cyber security
Incident response exercise convened NRF members to share insights and best practices.
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NRF’s impact during the pandemic and beyond
Retail industry during COVID
Retail Gets Real episode 238: NRF’s Stephanie Martz on meeting members’ urgent needs in a time of crisis.
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NRF Foundation launches credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for key roles in warehouse and fulfillment centers amid the supply chain disruption.

NRF Foundation credential
Five Below on tenacity and retail’s scorecard

Five Below, Inc. President and CEO Joel Anderson from The List of People Shaping Retail’s Future 2022 will be celebrated at the NRF Foundation Honors.

Introducing The Visionary 2022: Target CEO Brian Cornell

Target Board Chairman and Chief Executive Officer Brian Cornell will receive The Visionary award from the National Retail Federation at the NRF Foundation Honors in January.

Brian Cornell
Retail law
NRF Retail Law Resource Center

The Retail Law Resource Center is a hub for in-house retail counsel to learn strategies on guiding and advising organizations. Topics covered include employment law, COVID-19, retail litigation and opportunities to connect through committees and councils.

State of Retail and the Consumer 2021

NRF forecasts that retail sales during 2021 will increase to more than $4.44 trillion as more individuals continue to get vaccinated and the economy reopens.

Shopping outside
Map of United States
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers as we head toward a post-pandemic climate.

COVID-19 training
NRF Foundation COVID-19 training

The NRF Foundation launched credentials in its RISE Up program in response to COVID-19. As restrictions come back, due to the variant, train employees to avoid and de‑escalate conflict.


Current COVID-19 resources

Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
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September Retail Sales Grew Despite COVID-19
Retail sales increased in September as worries about COVID-19 pushed consumer spending to goods rather than services.
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Retail Imports Remain High, But Could Be Higher Without Port Congestion
Cargo imports should remain high this month but could see a dip from last year because of port congestion.
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NRF Economist: ‘Watch What Consumers Do, Not What They Say’ as Recovery Continues
Despite falling consumer confidence amid the recent rise in COVID-19 infections, shoppers are continuing to spend.
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August Retail Sales Rise Despite 'Trifecta of Macroeconomic Headwinds'
Retail sales increased August as consumer demand outweighed the pandemic, supply chain disruptions and other factors.
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Retail Imports Remain Strong But Growth Slows as COVID-19 Disruptions Continue
Growth in imports is slowing as pandemic-related supply chain disruptions around the world continue.
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Labor Market Will Play Increasing Role in Economic Outlook
Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.
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July Retail Sales Slow Amid Tight Supply Chain but Demand Continues as Consumers Learn to ‘Live with the Virus’
July retail sales slowed as merchants faced supply chain disruptions and vaccinations let consumers dine out and travel.
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Retail Cargo Expected to Set Record in August
Retail cargo imports should hit yet another record in August as consumer demand continues to stretch supply chains.
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NRF Chief Economist Says Vaccination is ‘Key to Further Economic Recovery’
The economy is growing quickly but still depends on slowing the pandemic as consumers worry about new variants.
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NRF Responds to New CDC Mask Recommendation
NRF statement in response to CDC mask announcement.
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June Retail Sales Increase as Recovery Continues
Retail sales saw solid growth during June as the recovery from the coronavirus pandemic continued.
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