Close up of grocery clerk wearing gloves scanning items

Operation Open Doors

A roadmap for safely reopening stores

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Chris Baldwin, Executive Chairman, BJ's Wholesale Club
NRF Retail Leadership Series

June 1, 2020, 1 p.m. ET

Chris Baldwin, Executive Chairman, BJ's Wholesale Club and NRF Board Member


Insights into the state of retail, accelerated innovations and the way forward for the industry.


Accelerated innovation in retail

NRF President and CEO Matthew Shay joins CNBC's "Squawk on the Street" to discuss the rapid transformation happening in retail.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

Retail employee at warehouse store pulling shopping cart
Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Amanda Hesser and Merrill Stubbs of Food52
Food52 grows community during the pandemic

Retail Gets Real episode 170: Co-founders Amanda Hesser and Merrill Stubbs join the Retail Gets Real podcast to talk about how their relatable, human approach to cooking has built a community of more than 26 million fans and counting, how the brand engages them in everything from recipe creation to product development and how fans become customers.

NRF Foundation offers free course for retail job seekers
Retailers are seeking to hire more than 1 million employees amid the coronavirus crisis. The NRF Foundation's introductory online RISE Up course is now free to those looking to get hired.
A supermarket clerk rings up groceries wearing gloves and a mask
Retailers lead mask production to combat COVID-19

Retooling facilities and reorienting workers to deliver a new product on short notice requires cross-team collaboration. Find out how retailers like Brooks Brothers, Nordstrom and Reformation are helping the community battle COVID-19.

Woman sews masks at sewing machine

Stories around retail industry insights, trends and transformation.
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3 ways the coronavirus is changing how we think about Mother’s Day
Mother kisses smiling young son
The pandemic has put a spotlight on opportunities to celebrate.
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Through the retail lens: Consumers and wellness
Woman in a yoga pose near the water
Wendy Liebmann takes retail’s temperature.
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Autonomous delivery’s viability grows
Starship Technologies autonomous delivery vehicle
The COVID-19 pandemic could be the catalyst for widespread adoption.
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Credo Beauty offers a high-touch experience in a no-touch world
Credo Beauty
Live chat technology helps maintain in-store workforce.
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For such a time as this: Brands designed specifically to help
mask from Social Distancing Social Club
Streetwear and athleisure brands raise funds for those in need.
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Through the retail lens: Digital disruption
boxes are shown on a conveyor belt
Author Steve Dennis on navigating the customer landscape.
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Virtual events take off as consumers stay home to flatten the curve
Prom queen wearing a gold crown
People are finding ways to congregate and celebrate.
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Retail and the consumer post-pandemic with Qurate Retail, Inc.’s Mike George
Qurate Retail Group Collage
Part two of a conversation about the impact of the pandemic on retail.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Food52 grows community during the pandemic
Amanda Hesser and Merrill Stubbs of Food52
Retail Gets Real episode 170: How a human approach to cooking and home creates fans that become customers.
Read more
Community first: Spotlight on retail innovation in the pandemic
Face mask carrying box
Retail Gets Real episode 169: Retailers are innovating to accommodate.
Read more
How the health crisis has changed consumer behavior
Blurred photo of frozen foods aisle in grocery store
Retail Gets Real episode 168: From delivery to new essentials, NRF's Katherine Cullen shares the latest consumer data.
Read more
Inside innovation at LEGO
Interior of LEGO flagship store in Amsterdam
Retail Gets Real episode 167: Martin Urrutia, head of global retail innovation at LEGO, on creating fun experiences.
Read more
Innovating in wellness with Sharon Leite of The Vitamin Shoppe
Sharon Leite pictured in The Vitamin Shoppe store
Retail Gets Real episode 165: Sharon Leite, CEO of The Vitamin Shoppe, on how the company's looking to the future.
Read more

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