2018: A Year in Review
Together with our members in 2018, we passionately advocated for the people, policies and ideas that help retail thrive. From achieving a Supreme Court victory on sales tax fairness and combating tariffs to providing award-winning employee training programs and record-setting conferences, we delivered for the retail industry.
Inspired by the innovative and creative ways retailers serve customers, we turned our 2018 annual report into a subscription box. Similar to how retailers are surprising and delighting consumers with personalized products delivered to their door, we showcased our collective successes and impact through a curated box, including a notebook, booklet, photo cards, tote bag and wireless earbuds.
The National Retail Federation turned its 2018 annual report into a subscription box and in this video, NRF employees unbox the experience.