Digital Advisory Board

The NRF Digital Advisory Board (invitation only) was formed to advise NRF on its digital strategy and execution to enable the NRF to provide holistic value to retailers, digital retailers and the companies that serve them. The primary goals and objectives of this advisory board are to:

  • Provide guidance and ideas for educational content for live events, focusing on the impact of digital on the retail industry, and digital delivery
  • Advise on strategic and tactical direction and execution of digital and live events
  • Recommend areas of research and benchmarking opportunities
  • Be an NRF Advocate and assist in building the Digital Community driving participation in NRF, its programs and services, and its events, primarily but not limited to NRF NXT, Retail’s Digital Deep Dive
  • Define the qualifications, education and experience expected of entry-level candidates to compete in the digital retail space
  • Inform and align with policy issues related to the digital space and impact on retail, assisting NRF to evaluate such issues and form policy and help NRF advocate on behalf of the industry

Jason Goldberg, Chief Commerce Strategy Officer, Publicis.Sapient

Vice Chairs
Rob Schmults, Operating Partner, MidOcean Partners
Sarah Wallis, Head of Ecommerce, Gap Inc.


  • Anne Berger, Vice President, eCommerce, Shutterfly Inc.
  • Ivy Chin, Chief Digital and Technology Officer, American Tire Distributors
  • Bryon Colby, Former SVP Digital Commerce, Cornerstone Brands
  • Josh Friedman, Vice President of Digital Commerce, The Neiman Marcus Group Inc.
  • Tom Giacalone, VP, Digital & CRM, Vera Bradley Designs, Inc.
  • Michael Griffin, Founder, CEO, Adlucent
  • Chris Hardisty, VP, Retail & Digital, Lacoste USA
  • Jordy Leiser, Co-founder & CEO, STELLAService
  • Kasey Lobaugh, Principal - Chief Innovation Officer Retail & Distribution, Deloitte LLP
  • Alex Miller, Senior Vice President Customer Expansion & Marketing Strategy, Qurate Retail Inc.
  • Milton Pappas, Former CMO, HBC
  • Stacey Renfro, EVP, Chief Customer and Digital Experience Officer, The Vitamin Shoppe, Inc.
  • Brian Seewald, SVP, Customer Experience & Operations, DSW Inc.
  • Meyar Sheik, CEO & Co-Founder, Certona
  • Andrea Wasserman, VP, Retail Experience, Verizon Wireless